Follow Us

Tuesday, June 18, 2013
Welcome, Guest. Please login or register.
 

The Pearl Closes in Springfield

The Pearl, opened in 2005 on Main Street, closed on its seven year anniversary. Owned by Christy Frazier, one of Jacksonville's most colorful and creative nightclub moguls, it leaves behind a barren and now completely dead Springfield Main Street. Its opening was not without controversy, and the ongoing battles with the city, rival club tsi, and the economy made the seven years a pretty exciting run. Join us for great photos and more info after the jump.

Published September 2, 2012 in Weekend Edition      14 Comments    Open printer friendly version of this article Print Article

feature

The announcement was short, sweet and sad.  Posted on facebook:

Quote
With a very heavy heart, I am here to announce that tonight is our 7 year anniversary and our last night. We really hope to see nearly everybody whom has ever attended the Pearl over the past 7 years. You honestly have no idea how grateful we are to have worked here and met each and every one of you. We would not have lasted this long without you. We hope tonight will be a celebration and not a sad night. We hope we can talk to you and share hugs. Mostly we just want to see you dance one more time. Please bring a smiling face tonight and dancing shoes (and a camera). We want tonight to be the most memorable night we have ever had.

And that was the end of The Pearl, Christy Frazier's amazingly hip little club on Main Street.  The gateway to the historic Springfield area, and a mainstay for seven years.





Christy's pantheon of the clubs she has opened and committed herculean efforts towards is impressive.

She started with The Art Bar, in Riverside on King Street in 1999.  It was in the building currently owned by Jacksonville Magazine.

She expanded out from there, moving downtown to a Klutho building on Adams Street, where she built out a pretty impressive loft for herself in the second floor and hoped to open a very cool little club downtown called "Heaven".

She then opened Velvet in San Marco.

Followed by The Pearl on Main Street and she acquired the Starlight in Five Points which she dubbed 'Birdies".

Three of these clubs have been major successes, and legacies for her in Jacksonville.  But it has never been easy and her successes have come at a tremendous cost in time and money.  But her story tells the modern history of independent clubs and nightlife over the past fifteen years in Jacksonville.

Christy Frazier in person is a hyperactive, graceful optimist.  She rarely sleeps, and her one defining characteristic is that she stays busy.  Supernaturally busy.  Busy with her hands.  Busy with new ventures.  She is plugged into her own life, and the lives of the people around her in visceral touching ways.  Oddly she is also an intensely private person who agonizes over the prospect of speaking in public or having the details of her life put out for display in the press.

She is attractive, sometimes glamorous, and wildly charismatic to the people around her.  Most of her employees would take a bullet for her, and she is surrounded by profoundly loyal people who form a fiercely protective ring from the vagaries of life in Art, Clubs and entertainment.

Perhaps this is because the closer you are to her, the more deeply you realize her vulnerable nature, and that despite the fact that she has taken her lumps in business (lumps that would cause less determined people to quit and probably leave town) and keeps on ticking, she still feels the stings, the slings and arrows.

There is something poisonous in the waters of Jacksonville when it comes to the opening and running of clubs.

More than any other town, Jacksonville has warm and embracing 'scenes' that coalesce into spaces that transform bars or nightclubs into something more.  Jacksonville's creative class has no real home in the institutions and meager representations of cultural outlets, the academic outlets are generally political and closed to non students, and the traditionally funded arts venues simply do not give a shit about anyone under the age of 40.  If you havent put in your dues, worked on the volunteer boards, and destroyed whatever ounce of inspiration that might have once driven you to the cultural community, then you are not going to get any of the jobs, contracts, money, recognition or (more importantly) opportunity to grow and expand that such institutions normally provide the Creative Classes of other cities.

For this reason, at least since the 1970s, the most creative, the most profoundly talented, and the most original culture of this town has been more commonly found working in the bars and nightclubs than in the offices and venues.

If you think about it, Jacksonville's two greatest contributions to international culture in the past 40 years (Southern Fried Rock and Modern Skateboarding) certainly were not done with the blessing of the nonces we keep promoting to leadership.  In fact, not only have the incredible musicians of the southern fried rock movement (like Lynyrd Skynyrd, the Allman Brothers, 38 Special and so many others) and the incredible athletes that invented modern skating (like the Ollie, vertical tricks and so many ubiquitous moves) never been recognized for their achievements, but those same nonces did their best to make both things illegal.

So the cultural people, left with no real other options devolve into the bars and nightclubs----or at least a handful of them at any given time--- and those places serve more functions in our city besides just a place to go grab a beer.

They are where people meet, think, talk, end up collaborating, and often times the only venues that give the repressed local talent a place to perform or display their talents.

For the 1970s, it was apparently the Comic Book Club and according to some---Playground South.

In the 1980s, a curious little club at Jax Beach became the epicenter for the city young and creative talent.  Einstein a go go.

So many good things came from there, and even today, many of the people who have begun taking the reins of our cultural leadership are Einstein alumni.  Carmen Godwin of RAP, George Kinghorn who decided to switch the identity of the downtown museum from a 'modern art' to a 'contemporary art' museum while he was director spring to mind.  There are many many others of course.

But after Einstein a go go closed, and Five Points became the center of indie culture in the city, there was a bit of a gap.  It was filled for a while by Fusion Cafe, and then MotoLounge.

All three of these places were the subject of intense harrassment from the locals.  The raids at Einstein a go go were pretty famous.

Police threatened to arrest people standing in line to get into Fusion Cafe for 'blocking the sidewalks', There were routine fire inspections, health department complaints, and other forms of harrassment.

MotoLounge moved from Lakewood and was basically closed down by a younger, less open minded Matt Carlucci because the Lakewooders didnt much like the looks of the creative types.

It was into that gap that Christy first opened up the Art Bar.  And what a huge success it was.  It had a brilliant vibe, and Christy was committed to using the space as an outlet for artists.  And she did.  She attracted the einsteiners and an entirely new generation of creative types that were fundamentally turned off by the clownshow fetish and freak parade that had become Five Points by 1999.



Art Bar on King Street



Shaun Thurston, spraying original murals on the back patio of the art bar



spraying original murals on the back patio of the art bar



DJ Ricky and uber talented musician, Christina Wagner, two of Christys most loyal and popular inner circle.



Christy herself doing the catholic school girl thing at Art Bar



Ian Ranne, the owner of The Phoenix, Burro Bar and Shanty Town, as his younger self inside the art bar



The interior of the art bar was crammed with hand painted intricate designs by the indefatigable Ms. Frazier.


Common People by Pulp.  Kindof the soundtrack to the Art Bar at the beginning.

In the meantime, the city's creative class began to shift and move around a bit.

Venues began opening in downtown and San Marco as well as the old Springfield ghetto.

Christy followed suit with the spaces set aside for Heaven downtown and Velvet in San Marco.

She ended up selling her interest in Velvet to her partners, according to most insiders---as a result of the debacle that ensued over the attempt at opening "Heaven."

Heaven was to be located in the old gas building designed by Henry Klutho on Adams Street.  However, she had the misfortune of being right next door to the renovated loft of one of her competitors.  The owner of the Eclipse.

The Art Bar, naturally, had cut deeply into his business by attracting away the younger half of the crowd that had been going there.

According to some, Ben had no intention of having the popular young impresario open a second place to compete with his club, and certainly not next door to his part time residence.

He did to Christy what the self appointed groups of Avondale are doing to the Mellow Mushroom and for pretty much exactly the same reasons.  Protesting the permiting, lobbying intensely against her, blocking any possibility of obtaining a liquor liscense.  Enlisting a number of unspoken powerbroking allies to speak against her cause.

As it happened, another girl club impressaria, Lisa Thomas of Thee Imperial was going through the same thing at the hands of the same group of old men downtown who didnt feel it was proper for a woman to own a liquor liscense.

But Lisa was better funded and had family money to back her up.  Christy spent a fortune on the project and then had to abandon it.  her handiwork is still visible on the building itself though.  During the entire process, she kept busy and hand cemented in thousands of little mirrored tiles inside the round arch of the doorway into the buildling.  It took her weeks to finish, and in the end, she moved out without recouping her investment.  

People who know and remember this terrible and basically unfair episode can barely walk by the doorway without thinking of Christy on a ladder, hand setting all those little bits of mirrored glass.

But the upshot of it all was that she sold Velvet, moved out of Downtown and recouped back to the Art Bar.

Which was having its own problems.

Apparently the president of the Merchant's Bank across the street from the Art Bar had decided that the problem with the area was the presence of her wonderful, neighborhood making litle club.  Harrassment against Christy began, this time driven by the Bank.  

Now of course, in retrospect, it is clear that he was too busy writing bad loans, selling sub prime mortgages and recklessly gambling on the real estate bubble to pay any attention to the fact that the Art Bar was one of the nicer things about the nieghborhood.  The relationship got acrimonious and expensive.

At about this time, Springfield really had begun heating up.

Check out these old night club stories from the Times Union:  Art Bar, Boomtown and Eden are all mentioned:

http://jacksonville.com/tu-online/stories/011003/ent_roundup.shtml
http://jacksonville.com/tu-online/stories/012304/ent_14601049.shtml

Boomtown, Henriettas, 9th and Main, Carls place, Epicurean, and Moe's were joined by Jason Grimes and Ryan Rummel who decided to open their own bar in a seedy old whiskey bar called 1st and Main liquors.

The building makes a pretty good cameo appearance in the beginning of Chad Hendrick's ghetto zombie blaxploitation film:  Insane in the Brain.  (fast forward to the 9:53 time mark)



The Bar was renovated, hipsterfitted and opened as 'TSI'.

It was in immediate smash hit in the indie and younger creative class community.  People converged in Springfield from all over the community and the guys from TSI were the first clubowners to use the power of social media to build their crowd and even book their bands.

Young creative types met, meshed and eventually started projects on their own.  It was a bona fide 'space' in the jacksonville sense of the word, and the crowds started growing.  Check out some of the following pics (lifted from Tommy Armageddon's Jax Scene website):














Then things got a little interesting.

Competition between the Art Bar and TSI started feeling (and getting) personal.

Ryan and Jason were both Art Bar alumni, and like most of the Creative Class venue owners, were personal friends and intimates with their peers, including of course, Christy.

There was a lot of competition, especially over Thursday Night, which for twenty years had traditionally been the biggest night for Creative Class barhopping. (no one really knows why---except for weekends being for amatuers and all)  It was the night that Art Bar made most of its money, and which paid for the operation and profit of the club.

TSI cut deeply into the night.

And then Christy did something a little shocking.

The Art Bar wasnt going to get a lease renewal in Riverside.  The bank (now closed by the feds and bought out by another bank) had pretty much seen to that.

So Christy bought the building that TSI was located in, refused to renew their lease, and began eviction proceedings.

The guys from TSI balked and considered litigation, and the tensions ratcheted up.

The culminated one night while TSI was open for business.

Christy was prevented from interrupting the club (which leased the bottom floor of the building) in the course of its business.  She couldnt change the locks or bar the doors.

Instead a construction crew went to work on the upstairs spaces, and in the stairway leading up to it.

Chainsaws and sledge hammers began busting out the plaster that separated the spaces.  Plaster and wood began spraying everywhere onto the TSI dancefloor.

There was a standoff that ended up in major cop action.

TSI decided to close, and secretly decided to relocate.

They kept the details of their plans completely silent and began the transition to their present location on Bay Street, but it was the beginning of a feud which kept the indie kids buzzing for seven years.






The Pearl.

Christy completely gutted the building.

This time she did catch a bit of a break from the powers that were.  The LOLAS (little old ladies at SPAR) generally like the intrepid young woman, and were appalled at some of the more acrimonious details of the departure of TSI.

Christy did not face a campaign to prevent her from closing this time, instead she was given help.

She was foiled in her attempt to mirror tile the top of the building (after she had already done a good bit of the work) but she created one of the most unique and creative club environments in the city's history inside.

She personally handcrafted a number of very realistic looking treest to go around the support beams that lined the center of the space.  She mirrored, tiled,handcrafterd, bedazzled and otherwise decorated every square inch of the place.  Heavy velvet drapes were installed.  Awnings which finaly dressed up the building were constructed.  She created another outdoor patio to recreate the environment from the ART BAR.

Check out what the Times Union had to say about her in '05, at the opening:

http://jacksonville.com/tu-online/stories/111305/bus_20277490.shtml




















The club went on to become a legendary place.  Full of color, bombast, eccenricities and characters.  And for seven years, It stayed open--despite the ongoing code enforcement wars and the relelentless counterprogramming and feud with TSI.

It was a place where every spectrum of gender, orientation, religion, taste, race and creed mixed and mingled happily, and for three years it has been the only thing open on Main Street.

These are photos from the closing night, posted on their facebook page:



Christy on right.






































the staff of The Pearl.

And so now what?

What will become of the building?  Will it stay empty?  Will it drain Main Street of its last bit of vibrance?

For now, Christy retracts to her club in Five Points.

But will she go on to other ventures?

The business is after all, exhausting.  Not just from the normal pressure of the nightclub world, but the constant battles with the various brigades of people with an ax to grind.  A sabbatical can do wonders, but there has to be support there too.  Christy is surrounded by well wishers, and is a very young, very dynamic character, so who knows.

The Pearl was an amazing place, and it performed a pretty great service for the Springfield neighborhood.  Main street loses more than just a club with its closing.


article by stephen dare
photos by tommy armageddon
The Pearl facebook page.







Share this article   digg   delicious   reddit   myspace   technorati   google   newsvine  

» 14 Comments

Timkin

September 02, 2012, 11:08:16 PM
Sorry to see Pearl close its doors.   Im long past the nightclub scene, but still think its a shame that a nice place like this is bullied out of business ( If I am understanding the story correctly)  Many of my friends spoke well of going to the Pearl.

This is just wrong.

I pray for the day that we can say , for once, we have a world-class City that can actually compare to some others.  I am beginning to wonder if that will ever happen here. 

BigBlackRod

September 02, 2012, 11:31:27 PM
As long as First Baptist Church is in power, there will not be any viable nightlife in this city...PEACE.

Adam W

September 03, 2012, 02:44:26 AM
I was always a TSI person and considered the Pearl tacky. The photos of the shirtless people confirm my suspicions. Christy was wrong for what she did to Ryan and Jason. But they ended up moving and opening a better club and I guess it's all water under the bridge now anyway.

Even if I thought the Pearl was lame, it's a shame to see it close.

As far as the Thursday night thing goes, I always assumed that was a holdover from Einstein a Go Go - they were open from Thursday through Sunday. So Thursday was the first big night out. Most of that crowd moved on to the Moto Lounge when Einstein's closed. And then when the Moto Lounge closed, it was on to the Art Bar.

birdilicious

September 03, 2012, 11:06:18 AM
Watching another great place close is just another kick in the teeth from the city.

GideonGlib

September 03, 2012, 12:34:29 PM
It's a loss for Springfield to leave Shantytown as the last bar standing, but it's a neighborhood that I think is poised (finally) to come roaring back when the economy recovers a bit more and as Riverside continues to gentrify. I think the neighborhood is down at the moment, but far from out. We've not seen the last of nightlife in Springfield, and my guess is we'll see it sooner than later.

Bill Hoff

September 03, 2012, 03:54:41 PM
The bar at Three Layers is still nice for casual hangouts & dates, and under new ownership it's my understanding that they eventually want to expand their hours.

A tragedy is that there is a SPR resident with experience in the entertainment venue/night club industry who was seriously pursuing 9th & Main for the better part of a year, before COJ red tape and incompetance finally deterred him. You'll remember a certail popular pizza restaurant in Riverside was trying to buy it too, but was put off by the same unfriendly/unresponsive process.

If & when COJ gets their "stuff" together and is ready to sell 9th & Main, there will be good buyers.

Timkin

September 03, 2012, 04:25:37 PM
Why exactly did the Pearl Close its doors? 

strider

September 03, 2012, 05:15:41 PM
It's a loss for Springfield to leave Shantytown as the last bar standing, but it's a neighborhood that I think is poised (finally) to come roaring back when the economy recovers a bit more and as Riverside continues to gentrify. I think the neighborhood is down at the moment, but far from out. We've not seen the last of nightlife in Springfield, and my guess is we'll see it sooner than later.

By the way, Shanty is not the "last bar standing".  The Walnut Inn over on , well, Walnut, is still going strong. A traditional little old neighborhood "blue collar" bar.

The atmosphere in Springfield these days is certainly one that is more open than it was just a few years ago.  What would have met with intense rejection will be very welcome today.

A note about 9th and Main.  Most complain about the city's poor attempts at being a real estate agent, but then balk at just turning the property over to a regular old real estate agency.  That is what should be done.  Allow the market to determine who gets it.  At least then it won't be just sitting and deteriorating, it will be used.

Back to the pearl, as she owns the building, will she be receptive to leasing to a possible "competitor" or is she planning on letting it just sit there?

stephendare

September 04, 2012, 01:08:15 PM
Also the old Epicurean Cafe just reopened last weekend,  We will be running photos of the place, which is owned by Sam, the previous proprietor of Moes (which is now Shanty Town).

But the Pearl does represent the departure from the neighborhood of one of the last venues that caters to the creative class.

With the destruction of Mac Truques two studios over the past year and the departure of Lee Harvey to New York, and the bizarre feud with the creative class at Three Layers --wherein people who came to the coffee shop to drink coffee and use wifi were all scolded and told to go forth, there really isnt much out that way with the sole exception of shanty town.

The neighborhood is still populated by very cool people who would support and grow that important demographic, but the commercial end of it certainly has taken a hit from the closing.

stephendare

September 04, 2012, 01:19:00 PM
http://www.metrojacksonville.com/forum/index.php?topic=14357.0





http://www.metrojacksonville.com/article/2012-jun-iconic-jax-painter-lee-harvey-returns-to-new-york





http://www.metrojacksonville.com/forum/index.php?topic=14381.0




  This is Shawn Owner of three layers.  It is a shame that metrojacksonvile has taken to bash my small business.  In the past it has been such a nice support. 

To answer a few of the the outlandish remarks...just for fun...because truly they are ridiculous and anyone who owns a small business, knows me and Jeff and our team of dedicated people  know better. 

I will let the $4 cup of coffee remark speak to its own idiocy.  Our large cup of coffee is $2.77.  I pay my staff above minimum wage so you can tip if you like, However do not add this to the cost of my drink.

Perhaps Metrojacksonville is offended as I was "warned" that they were not happy....I received some rambling email about how someone from their staff felt "judged" that they were not spending enough money in my establishment. It turns out this person was buying one cup of house coffee.$1.91....in which we offer TWO FREE refills. (This currently IS the policy.,..always has been the policy...will remain the policy)   He said that everytime he walked to the counter to refill his cup they were sneering at him?  He then insisted on two free refills on a large to go cup of coffee...after being explained previously that if you buy a large coffee in a TO GO container...it does not warrant two free refills of a LARGE coffee...if you happen to stay. This is what promted his email to me. 
So let me get this right...you use my business as your mobile office for up to six hours a day.your clients come in and out.....relax on my leather sofa, suck off my FREE wi fi in an airconditioned environment...then you do the best you can to take as much from my small business as possible.  When called to task by my manager when she follows policy about charging you $1.00 to refill a to go cup...suddenly we have poor management...and when the owner does not respond to your email because he is in Pennsylvania dealing with a dying brother...you start a bogus thread with lies...about our pricing and our commitment to Springfield and downtown revitalization as a whole.  I will give it to you... you warned me in the email that you would go to EVERY site and post how bad we are...I just didn't think it would be on MetroJax..and am disappointed.

As far as Metrojax and their weekly board meetings.  One of the reasons they liked to have their board meetings at three layers on Tuesday was because we were DEAD and it was quiet.  I attempted to change that so I could meet my expenses...by adding Karaoke...apologized that it disrupted there meeting, and then asked them if they would like to use the special events room at no charge...but asked them to clean it up after they left.  I thought that was reasonable and am miffed that they see it otherwise.

......

There was some notion above at profit?!  Nice try.  Jeff and I have been working two jobs and dipping into our savings since we opened the place trying to make a special place in Springfield a success story. Which makes threads like this that much more upsetting.  STEP UP OH WISE ONES...show us how it's done...we will kindly follow YOUR lead. 

Until then we are just two guys from Atlanta with no restaraunt experience doing the best we can to keep our heads above water.  We would appreciate it if the bashing would stop.

triclops i

September 05, 2012, 02:33:12 AM
Well written and pretty historical accurate. Plus I dont think I had ever seen that picture of myself. Kudos.

Adam W

September 05, 2012, 07:50:26 AM
I could've sworn the Art Bar opened in 1999. I was living on Forbes Street at the time and remember the old tenant - I believe it was a bar called the Junction or something - closing. I went to the Art Bar for my friend Jessica's birthday drinks and they were installing the light-up dance floor that day. The Moto Lounge was still open at the time and they didn't have many customers.

It's weird to think about it now - back then it seemed like the Art Bar was open forever before the Pearl arrived. It's hard to believe it was less than 5 years or something like that.

Bativac

September 05, 2012, 11:02:51 AM
Why exactly did the Pearl Close its doors?

This is second- or third-hand but what I was told is that there just wasn't enough money coming in. I'm sure that wasn't the only factor but it had to have been a big part of it.

Adam W

September 05, 2012, 11:12:11 AM
Why exactly did the Pearl Close its doors?

This is second- or third-hand but what I was told is that there just wasn't enough money coming in. I'm sure that wasn't the only factor but it had to have been a big part of it.

When looking at the photos posted online from the final night, my wife mentioned that the crowd looked surprisingly small. Not sure what you can tell by the pictures, though - but there were a lot of pics and the crowd wasn't what I would've expected a few years back.

Times change. The Pearl has more competition now, too.
View forum thread
Welcome Guest. You must be logged in to comment on this story.

What are the benefits of having a MetroJacksonville.com account?
  • Share your opinion by posting comments on stories that interest you.
  • Stay up to date on all of the latest issues affecting your neighborhood.
  • Create a network of friends working towards a better Jacksonville.
Register now
Already have an account? Login now to comment.