LaCoste Launches "Rouge", New Scent to Fragrance Line

March 26, 2012 0 comments Open printer friendly version of this article Print Article

Last year, the House of LaCoste, the iconic manufacture of Izod and Lacoste clothing, launched a a fragrance line for men: L.12.12. This season, they have introduced 'Rouge' to the already successful stable of men's colognes and scents. Metrojacksonville was sent advance bottles of Rouge. Check out the newest addition after the jump.

Spring 2012— Less than a year after LACOSTE launched its first ever collection of male fragrances, fragrances introduces new  Rouge– a joyous and energetic addition to the collection. Inspired by one of the world’s most iconic pieces of clothing – the LACOSTE shirt, the collection symbolises the transformation of the shirt into a fragrance. Rouge is a dynamic, masculine, fresh and spicy fragrance that perfectly complements the existing editions: Blanc, Bleu and Vert.

The Inspiration
Inspired by the white polo shirt designed by René Lacoste in the late 1920s, Blanc captures the transformation of the iconic polo shirt into a fragrance. Each fragrance within the EAU DE LACOSTE L.12.12 collection represents a mood – pure for Blanc, relaxed for Vert and powerful for Bleu, so the wearer can choose his scent, according to how he feels or even how he wants to feel. New Rouge is about reinvigorating his outlook, interrupting his daily routine with playful bursts of energy which inject a sense of excitement and dynamism into his life.

The Fragrance
The latest addition to the Fragrance Collection is a scent based on a triple blend of spices – ginger, black pepper and cardamom. When first sprayed, the fragrance is introduced with a refreshing, colourful blast of iced red tea, spiked with spicy mandarin liqueur and juicy mango. A second energy burst of notes emerges through a stimulating spice cocktail of Madagascan black pepper, Indian ginger and Guatemalan cardamom, creating a vibrating contrast. The long lasting signature of this aromatic woody creation sustains its character through acacia wood accompanied by golden Laos benzoin and labdanum.
The result? A masculine and spicy fragrance with a spirit that can be captured in one word – ENERGETIC – making Rouge the perfect addition to the existing collection.

Rouge Edition is a very exciting new addition to our wardrobe of fragrances. As with the other colours in the range, we distilled the meaning and feeling of the Rouge shirt into the fragrance. Red is a very dynamic and energetic colour, and with it comes our most energetic fragrance, built around a triple blend of spices and a sparkling iced Red Tea accord’. Lewis Peacock, Fragrance Creation.

Why Red?
Not only is it one of the classic shirt colours, red is seen as emotionally intense. It is an alluring and tempting colour, symbolising confidence and courage in its wearer. Above all red represents life. The most dynamic and energetic shade in the colour spectrum, like Rouge, it symbolises life and vitality.

The Packaging
Like the original trio of Blanc, Bleu and Vert, Rouge is captured in a glass flacon that has been created to mirror the chic simplicity and shape of the shirt, complete with a textured piqué panel running down the side of the bottle. A real textile crocodile logo sits at the heart of the flacon, a recognisable symbol of the brand and a tribute to the forward-thinking René Lacoste who pioneered the concept of putting a logo on the outside of a garment. The bottle is fittingly coloured red to depict both its name and the energy it conveys. The flacon is housed in an elegant outer carton in its matching colour with the textured material of the carton once again reflecting the petit piqué woven cotton of the shirt.

Rouge is a pretty awesome scent. It lives up to its billing as warm and energetic, and actually comes off as downright sensual.  Using the fragrance in a variety of situations and settings, it is definitely the bottle that you want for intimate settings, either of the friendship or romantic variety.  It has that right touch of sweetness and spice that sets a mood for more personal interactions.  Well worth the bottle price, its perfect to fill that void in the marketplace left by the departure of Envy a few seasons ago.  Not that it is similar to Gucci's trademark fragrance.  Rouge is definitely a more subtle toned down, complex and approachable scent.  But the warmth and spicy after notes are truly masculine and delightful.

Date night, dinner fragrance or family reunion worthy.

The Collection

Blanc Edition
Inspired by the classic white L.12.12 shirt, the fragrance opens with a fresh, woody and herbal blend of grapefruit, rosemary, cardamom and cedar leaf to create a clean and aromatic first impression. These notes blend with a uniquely masculine, floral heart accord comprising a natural tuberose, ylang ylang and olibanum that gives the scent its purity. The base of the fragrance merges cedar wood and georgywood with fresher notes of vetiver. The result is a timeless classic but with a masculine and woody tenacity.

Bleu Edition
The Blue edition moves from the pure classic scent of Blanc to something more powerful. The top notes combine a dose of citrusy grapefruit with cool aquatic notes of peppermint and watery fruits. At the heart there is a smooth and aromatic accord of sage which blends with an earthy dry down of patchouli, amber wood and oak moss to create a deep, powerful, and intensely masculine scent.

Vert Edition
A fresh and natural scent, Vert opens with a cocktail of citrus notes combining bergamot, verbena and grapefruit. This bright blend of top notes is balanced by a relaxing heart accord consisting of blue lavender, thyme, violet leaf and fig. At the base there is the sparkling scent of natural living bamboo grass, a note unique to this scent which drives the feeling of fresh, green wood within the fragrance.

“With Eau de Lacoste L.12.12, we have distilled the experience of pulling on that petit piqué fabric which gave René Lacoste that all-important feeling of lightness, coolness and freshness. The fragrance comes in a collection of colours representing three different moods, classic and pure; masculine and powerful; or relaxed and natural.” Lewis Peacock, P&G Fragrance Creation Team

The Line-up
EdT 100 ml $62.00 EdT 30 ml $39.00
Available at Lacoste stores and
Available in department stores including Macy’s, Dillards, Bloomingdales, and specialty stores such as Sephora, and Ulta in April 2012.
Locally the Ulta Store at St John's Town Center is stocked with the original collection, and Rouge will be available in the late summer..


In the late 1920s René Lacosteé_Lacoste designed and made for his personal use a batch of cotton shirts in a light, airy knit that perfectly absorbs perspiration so that players could feel more comfortable on stiflingly hot American tennis courts. He had unwittingly invented the polo shirt, a new?generation garment that, under the Lacoste brand name or copied by others, was going to be manufactured in the billions.

The polo shirt was an immediate hit with Lacoste’s tennis?playing friends, who until then had worn blazers and thick, heavy, conventional long?sleeve dress shirts on the court!

The first Lacoste polo shirt was white and slightly shorter than its contemporary counterpart. It featured short sleeves, a ribbed?edge collar and a light, airy "petit piqué jersey" knit fabric. In 1933 Lacoste, seeing that his idea was catching on with his friends, had the idea of teaming up with the great hosier André Gillier to launch industrial production of the polo with the crocodile label.

That is when he named it L.12.12. L for Lacoste; 1 for the material, piqué cotton; 2 for the short?sleeve model (the long?sleeve shirt was going to be the 1312); and 12 for the number of versions presented to Lacoste.

A perfectionist, Lacoste was as meticulous in developing his polo shirt as he was competitive while playing on the tennis court. He had many prototypes made in close cooperation with the manufacturer André Gillier; the 12th version is the one he finally considered satisfactory. He kept that number in the industrial code name and it remained in the company in honour of its creator.

About Fragrances:
What is the meaning and differences between perfume extrac eau de parfum eau de toilette eau de cologne and eau de solide?

Eau de Cologne (EdC)
Eau de Cologne is a local trademark for "Kölnisch Wasser" Cologne, Germany.
EdC is the term used today to refer to a perfume solution with 3%-5% essential oils in an alcohol and water base.

Eau de Toilette (EdT)
6-10% essential oils in an alcohol and water base.

Eau de Parfum (EdP)
11-15% essential oils in an alcohol and water base.

Eau de Solide and Edition S (EdS)
1% essential oils in an alcohol and water base are a new kind of perfumes since 1994.
1% essential oils in a liquid wax base are perfume, lip balm and skin care at once.

Extrait Perfume
Perfume, or parfum, as it is sometimes called, is the highest concentration of essential oils, with ~ 20-40% essential oils in an alcohol and water base.