Do It Yourself Urban Agriculture!

July 14, 2012 0 comments Open printer friendly version of this article Print Article

Artist and innovator, Britta Riley, explains R&D-I-Y. Using social media and mass participation, the community has researched and developed her unique approach to growing food in small urban apartments using a window, plastic bottles and some plants. Join in: research and develop it yourself.

Britta Riley is an artist and technologist who makes crowdsourced R&D solutions for environmental issues. Her company, was named one of the top 100 businesses to watch in 2010 by Entrepreneur Magazine. Windowfarms makes vertical hydroponic platforms for growing food in city windows, designed in conjunction with a online citizen science web platform for with over 16,000 community members worldwide.
Britta Riley and Rebecca Bray are artists working to create crowdsourced R&D solutions for environmental issues. Their inspiration for community involvement derives from concepts of local production (think of the coming network of 3D multi-material printers) and mass collaboration enabled by Web 2.0. They envision the DIY aspect, not as a nostalgia-inducing hobby or a compromise during hard financial times, but as a futuristic infrastructure-light alternative to big R&D. They work to frame a movement where people feel validated, welcomed into an effort to break apart scientific breakthroughs into actionable tasks, and motivated to contribute. They believe it's time to take the potential contributions of the general public to the environmental movement more seriously. They are currently residents at Eyebeam, the art and technology atelier in New York. Their work has been featured in ArtNews, on the Discovery Channel, at the Venice Biennale, and the A+C gallery in Chicago. They own an interactive design agency in New York, Submersible Design, through which they consult with science and art museums about creating participatory media.

Contact us at bray.rebecca [at] gmail [dot] com.

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