Intuition Ale Works Grand Opening November 20, 2010November 19, 2010 22 comments Print Article
It's official; a revolution is brewing in Jacksonville. Intuition Ale Works is preparing to open its doors to the public. The grand opening will be on Saturday, November 20th, at Intuition's King Street brewery. The celebration kicks off at 1 pm, and the doors don?t close until 10 pm. During the grand opening, brewer and owner Ben Davis will be giving tours of the brewery every hour, on the hour, from 1 to 5p.m. Five beers from Intuition Ale Works will be on tap, along with select beers from other famous Florida craft breweries. In addition, Pele's Fire Catering will be on site providing their full menu of delicious pizzas.
Recently, I had the privilege of trying some of Intuitions revolutionary creations alongside representatives of Jacksonvilles many media outlets. On tap for the evening were three of Intuition Ale Works new creations. The Peoples Pale Ale, Intuitions flagship beer, is fantastic - like heaven in a frosty glass.
The Peoples Pale is an American pale ale, which is a very flavorful beer with a noticeably smooth finish. The toasted malt gives a nutty, caramel-like flavor. The beer is comparable to Rogues Dead Guy Ale, but with superior flavor and a smoother taste.
The King Street Stout is a much darker beer with brown sugar and caramel malts. The I-10 IPA is a hoppy, West-Coast style ale not for the delicate of palate. In addition to the great beers, Peles Fire Catering had a few of their wood fired pizzas for sampling. Peles pizzas were fresh, hot and delicious, pairing nicely with the Intuition brews.
Ben Davis was on hand to answer questions about the brewery and to give a sneak peak of the beers that he is working on for the grand opening. Intuition Ale Works general manager (and metrojacksonville contributor), Cari Sanchez-Potter, was our gracious host for the evening who answered additional questions about the brewery, its operations and current marketing.
Cari and Ben gave us a special preview of the bar area and tap-room, showing us the final touches that are being made on the interior of the warehouse and tap-room in preparation for the grand opening.
The tap-rooms bar is made of restored hard-wood pine, which Ben describes as southern cracker chic. The bar top is stained concrete, giving the room a loft feel. Once construction is complete, the taproom will seat fifty people at high-top tables and bar stools. Flat screen and projection screen TVs will broadcast various sports games and other programming.
Sure to become regulars at the tap room are those beer lovers who sign up for Intuitions Mug Club. For an annual fee, Club members receive a limited edition Intuition swag bag, which contains a t-shirt, pint glass, key chain, coasters, stickers, and a refillable quart growler. In addition, members get their 25-ounce mug for the price of a 16-ounce pint glass in the tap room. Still not sold? Mug Club members receive 15% off all Intuition merchandise. If the great beers are what bring you into the tap-room, the Mug Club will keep you there for years to come.
Intuition Ale Works will be a great addition to the King Street district, the Riverside neighborhood, and Jacksonville as a whole. If its first beers are any indication, Intuition has a bright future in brewing. Vive la Revolucion!
Story and photos by David Paulk