In the early 20th century, downtown was Florida?s premier urban center. The Silent Film industry was booming, jazz and blues joints lined Ashley, the Jacksonville Terminal was the destination point to over 100 passenger trains a day, and Forsyth Street was the home to a large theater district.
The Carling was constructed in 1925. The 13 story structure was the only tall hotel to be constructed in the middle of a block, instead of a corner. Its also was the site of a fire that killed 22 guests in town for the Gator Bowl back in 1963. It was recently renovated by Vestcor into an apartment tower.