The Avett Brothers are an American folk rock band from North Carolina featuring brothers Scott and Seth Avett
The organizers of Jacksonville’s annual rivalry game between the Florida Gators and Georgia Bulldogs have long been striving to turn the game into a week-long celebration.
This year, the Avett Brothers will help the cause and heighten the caliber of entertainment that weekend with a concert the night before the Georgia-Florida game at Veterans Memorial Arena.
“We have to take the Georgia-Florida game and turn it into something that resembles a National Championship game,” Gator Bowl Sports president and CEO Rick Catlett told 1010XL Jax Sports Radio in 2015. “The events that go on around Georgia-Florida need to significantly be enhanced.”
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This article originally published by www.gridironnow.com.