5 Tips for improving Jacksonville's Civic BrandSeptember 4, 2015 13 comments Print Article
An interesting editorial by National Sign Plazas (NSP) highlighting 5 tips for cities like Jacksonville to improve their civic brand. Take a look and tell us if you agree with what NSP is selling?
Changing or improving your overall civic brand does not happen overnight. It requires a sincere investment in creating a strategy and having all members of your planning committee buy into that strategy. Consider starting small by identifying a specific area of your city that can be easily improved and will work to drive civic engagement. Once completed, work to build momentum for future projects based off of the lessons learned from the smaller improvements that your city has already made.
Find a targeted strategy.
Some cities are the equivalent to that of a billionaire’s child; they benefit from a fortune and influences that they did not create. These fortunate few do not need a civic brand strategy because their brand is caught up in an ethereal concept and people are driven by that concept rather than the city itself. For cities that are not as lucky, a comprehensive brand strategy needs to be created before any economic development can take place. Work with your planning team to imagine that your current civic brand is on the western bank of a river and your target brand is on the eastern bank. Your strategy should be focused on safely moving your city from one bank to the other.
Cities all across America need to find a unique method to market themselves to the outside world in order to attract new residents, promote economic development and draw tourist dollars. Keeping these five tips in mind when trying to improve your civic brand will work to nurture your city’s own unique identity.