Some say, Jacksonville is a diamond that wants to remain coal. What would it be like if Jacksonville were a city that didn't have such apathy for itself... led by people who acknowledged its achievements?

Maxwell House coffee quality control during the 1950s.
People would be patriotic about Maxwell House. It would have a string of successful cafes all over town.
Jacksonville Tars and the Negro League’s Jacksonville Redcap’s throwback jerseys, would be available at any given local sporting goods store.
Matt Carlucci and then Audrey Moran would have been Mayor and John Peyton would be president of the Chamber of Commerce. Alvin Brown would be in Congress.
There would be a Maritime Museum on the riverfront celebrating the many nautical elements of Jacksonville's History.
Old Stanton would be a Music Conservatory which offered a scholarship in the name of James Weldon Johnson the monumental writer of "Lift every Voice and Sing" . The River City Band would be housed there.
The Jewish Center and graveyard would have signs on the bridges and highways to point out the gigantic and culturing effect that Jewish people had on Jacksonville, an unexpectedly tolerant and welcoming home in a time and country that met them everywhere else with fear and loathing.

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