Peter Rummell's Healthy Town Site Plan Released

A look at Elements Development LLC's plans for their “Healthy Town” concept at the 28.6-acre JEA Southbank site. Elements Development LLC. is a partnership between developers Michael Balanky and Peter Rummell.

Published October 22, 2014 in Development -

JEA’s board of directors recently voted to enter contract negotiations with Elements of Jacksonville for the future development of the former Southside Generating Station site.

Local developers Peter Rummell and Michael Balanky's proposed Elements development has been pitched as "Healthy Town". The concept includes 1,200 multifamily residential units, 150,000 square feet of retail space and 200,000 square feet of office space. Construction would begin around June 2016 with full buildout completed by September 2019. Elements offered $17.39 million, or $608,164 per acre to JEA to win the bid for the long abandoned Southbank site.

Proposed Elements/Healthy Town Site Plan

Proposed Rendering Of Elements/Healthy Town

RocaPoint's Proposal

Losing out on the opportunity to develop the site was Atlanta-based RocaPoint. RocaPoint had proposed a mixed use project for the site that included an extension of the riverwalk and a waterfront park. RocaPoint Partners, bid $11.56 million, or $404,169 per acre.

RocaPoint Site Plan For JEA Southbank Site

Proposed RocaPoint Rendering For JEA Southbank Site

Thanks to WOKV's Stephanie Brown for uploading the JEA site proposal renderings to her twitter page at

Article by Ennis Davis AICP. Contact Ennis at

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