Southside Construction Update - March 2014

A brief look at the status of various projects under construction in and around Jacksonville's Edge City, the Southside, during the month of March.

Published March 25, 2014 in Development -

What is an Edge City?

Over the Southside's Blue Cross Blue Shield campus.

The term, Edge City, was popularized in the 1991 book Edge City: Life on the New Frontier by Joel Garreau, who established its current meaning while working as a reporter for the Washington Post. Garreau argues that the edge city has become the standard form of urban growth worldwide, representing a 20th-century urban form unlike that of the 19th-century central downtown.

Edge Cities typically consist of mid-rise office towers surrounded by massive surface parking lots and manicured lawns. Instead of a traditional street grid, their infrastructure networks consist of winding parkways (often lacking sidewalks) that feed into arterial roads and freeway ramps. They develop at or near freeway intersections and airports and they rarely include heavy industry.  They are large geographically because they are built at automobile scale.

Edge Cities are impossible without the automobile. In Jacksonville, the Southside, specifically the JTB corridor, has developed into our first true Edge City. Because the Southside is our only emerging Edge City in the midst of a development boom, we have decided to expand our monthly construction updates to include this area of Jacksonville.


March 2014 Construction Update

1. The Hacienda

Perimeter Realty's The Hacienda, on Baymeadows Road East will bring 300 multifamily units to the area.  Perimeter recently completed the 252-unit Cabana Club multifamily development on a site across the street.


With the construction of The Hacienda nearing completion, Perimeter Realty is constructing another multifamily community across the street. Called Spyglass, this project will bring an additional 220 apartments to the area.

3. Vistakon Inc.

Contact lense manufacturer Vistakon Inc. is expanding its distribution center from its current 661,174 square-foot building to 765,401 square feet, an addition of 104,227 square feet. The expansion will add 100 jobs to the 1,800 the company currently employees.

For more information:

4. Renaissance Charter School

Red Apple at Southside LLC is developing a $4.57 million charter school at 8680 A.C. Skinner Parkway, near JTB and Southside Blvd. The K-8 school will have 68,250 square feet in two stories.

5. Campfield Commons

Campfield Commons is designed between Baymeadows Road East, R.G. Skinner Boulevard and R.G. Skinner Parkway. Gate Petroleum and McDonald's Restaurant are two tenants that have already been announced.

For more information:

6. Cancer Specialists of North Florida

Cancer Specialists of North Florida continues construction on a $4.5 million, 12,081 square foot building at 7015 A.C. Skinner Parkway.

7. Deerwood Lake Lofts

Construction continues on Deerwood Lake Lofts. The project will add 130 apartment units on an infill site adjacent to Deerwood Lake. Developed by Inland Diversified Real Estate Services, LLC. of Oak Brook, IL, the four story development will include a five-story parking garage.

8. Bento Café Tinseltown

Bento Café Tinseltown will be opening soon at 9734 Deer Lake Court. The 4,134 square foot enclosed restaurant will also include a 1,632 square foot outdoor seating area. The $603,410 tenant build-out is being done by GDP Design & Construction Inc.

9. Clarity Pointe Jacksonville

BCDC BrightPointe Jacksonville LLC of Knoxville, TN has submitted plans for the Clarity Pointe memory care center. The 60-bed, 44,899-square-foot center is proposed on 3.43 acres on Baymeadows Road in the Campfield Commons development.

For more information:

10. BurgerFi/Vision Works

Rimrock Devlin is in the process of building a $950,000, 7,500 square foot retail building at the Markets at Town Center shopping center. The development's tenants will include Vision Works and BurgerFi. BurgerFi is a South Florida-based upscale, all-natural burger chain that serves burgers, hot dogs, frozen treats and craft beer and wine. Construction is expected to be completed by the end of the year.

For more information:

11. Madewell

Madewell is opening a new store at the St. Johns Town Center.

12. Zoës Kitchen

Zoës Kitchen will open soon at 4624 Town Crossing Drive at St. Johns Town Center.

13. Nordstrom - St. Johns Town Center Phase III

Construction continues on the third phase of St. Johns Town Center. Plans include a two-level 124,000 square foot Nordstrom and 36,000 square feet of retail shops.

14. Raikes Plaza

Raikes Plaza is a 12,000 square foot strip retail center proposed for 4492 Southside Boulevard.

For more information: Plazal-Basic-CCA-Demos and Employ.pdf

15. Gate Petroleum - Town Center Parkway

Gate Petroleum is nearing completion on a new gas station at the intersection of Town Center Parkway and St. Johns Bluff Road near Interstate 295 East Beltway. The project will include a Yobe Frozen Yogurt outlet.

16. University of North Florida Osprey Clubhouse

Construction continues on University of North Florida's Osprey Clubhouse. When complete, it will contain a 24-hour restaurant, pool, game room, mail and laundry facilities.

17.Markets at Town Center Expansion

A new retail building is being constructed in the parking lot of Markets at Town Center, adjacent to Moxie.

Development update by Ennis Davis, AICP. Contact Ennis at

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Metro Jacksonville