Right or wrong, I think that when the public sees, by example, the lengths that FBC went to unveil and pursue the disgruntled blogger in their midst, it "enhances" the understanding by outsiders that they will pursue their interests above and beyond the pale.
I have no idea what is real and what isn't about FBC for the most part, but, if they care at all what others think (maybe they don't), they could, perhaps, be more engaging of the community at large and transparent with respect to their interests. This might help to remove the shroud of mystery that surrounds their inner workings and motivations so others don't define them and to enhance their standing with non-members.