Isn't it because we all get used to it? Jay leno on late night TV, comfortable because we are used to it. Chilis on every corner. Comfortable because we are used to it. Walmart, Walgreens, the places to shop because we are used to them. The same in every city because we are sheep to some extent and what works on one city will work in the next. We can fly anywhere and know that we can find a Chilis to eat at. The roads look the same, the stores are the same. Most of us are really just asleep afterall.....