Well, when you have a Four Seasons hotel and resort under construction, a major University (UF) announcing a graduate campus, increasing residential units between Gateway Jax, Related Group, River's edge, historic preservation and adaptive reuse projects moving forward, infrastructure investments, and multi-billion-dollar investments all happening in the same given area... it's only a matter of time. DT Jax has great momentum right now. Unfortunately, most of the general public in Jax hasn't caught on to the momentum.