Aldi has a place in the market, but those neighborhoods have yet to be determined.The Shelby Report of the Southeast supermarket trade publication reported in June that Publix Super Markets Inc. leads with 35.7% of the grocery market share in the North Florida/South Georgia region, followed by Walmart Inc., at 26.6%, and Winn-Dixie at almost 17%.All others are each below 4%, with Harveys Supermarkets at 1.9% and Aldi at almost 0.5%. Aldi’s purchase of Jacksonville-based Southeastern Grocers, the parent of Winn-Dixie and Harveys, boosts its corporate share to 19.38%.
“It’s a classic take of two business cycles,” Heninger said.“Winn-Dixie/Harveys is well beyond the maturity phase and on the downside. And then you have Aldi, the mirror image in the heart of its growth phase,” he said.He said Aldi is the fastest-growing brand in the value segment.
A third area Aldi Inc. conversion has emerged, this one in Arlington.The city is reviewing a permit application for the Winn-Dixie supermarket at 6060-10 Fort Caroline Road to be converted into an Aldi store at an estimated project cost of $1.75 million....Plans show Aldi will lease 22,919 square feet of the 47,188-square-foot space that Winn-Dixie uses. ...Winn-Dixie anchors the roughly 80,000-square-foot center that includes Planet Fitness and Citi Trends. It was built in 1984....In Northwest Jacksonville, the city is reviewing building plans to convert the Harveys Supermarket at 2261 Edgewood Ave. W. into a 21,839-square-foot Aldi at an estimated project cost of $1.7 million. Harveys operated in a 46,189-square-foot space in the Edgewood Square Shopping Center.In Clay County, Aldi proposes to convert a Winn-Dixie in Fleming Island. Clay County Economic Development Services is reviewing a permit request for the $1.75 million tenant improvement of the Eagle Harbor Winn-Dixie at 1545 County Road 220 into the Aldi banner. Permit information indicates that about 24,740 square feet of space would be converted within the roughly 52,000-square-foot store.