I have been talking with people who recruit employees to Jacksonville and Florida. They are telling me their job is so much harder since DeSantis began his anti "woke" campaign. Many people don't like his efforts to control conversations (this from the "freedom" governor!) and attack professionals in education, medicine and elsewhere. Plus, his attacks on diversity, LGBTQ's, minority interests, science, history, etc. They are in demand nationally and don't need to place themselves in an unwelcoming and overly controlling environment.
I have also heard from business recruiters that it is driving away corporate relocations and expansions to Florida. Clearly, this is and will have a negative economic impact on the City and the State.
Will be interesting to see how UF and other state educational institutions fare over the next few years given the current track Florida is on.
