^Can't wait to see how this one develops.
It's such an interesting story.
On one hand, you look at the area surrounding this parcel - brownfields; a neglected, unspectacular Met Park; a cavernous Lot J parking lot; a massive jail - and it makes absolutely no logical sense that Four Seasons would be willing to plant a flag here.
On the other hand, you've got Shad Khan and Mark Lamping pulling this massive flex, including the Four Seasons name in all their marketing materials, referring to the hotel by name as Four Seasons Jacksonville, etc, with no public acknowledgement from Four Seasons at all that Jacksonville is even in consideration.
But there also hasn't exactly been a cease and desist either from Four Seasons.
I can't imagine they're not on board, albeit reluctantly, if for no other reason than because of their relationship with Shad Khan.
Gonna be really, really interesting to see what the supporting ask for Lot J 2.0 looks like, cause a Four Seasons would die a death in that spot without some supporting entertainment and nightlife in the vicinity.
