Rents, code & contracting base. Jax has cheaper rents, with more restrictive DT code for building hi-rise apartments, with a smaller contractor base. If they allowed nearby parcels to do parking agreements with the Kings Ave Lot for example, there could be some higher buildings put in there when IR go back down. Not sure that would ever happen other than the current 0.75 acre lot listed now with the PUD for it. But just likely too expensive right now.