Author Topic: Safe Harbor Seafood Riverside, Marah Brewing Co. abruptly close in Five Points  (Read 1489 times)

thelakelander

  • The Jaxson
  • Hero Member
  • *****
  • Posts: 32390
    • Modern Cities
Quote
Safe Harbor owner Chris Wooten said Monday the coronavirus pandemic with its accompanying social distancing restrictions was the main reason he closed the restaurant, although other unrelated issues contributed to the decision.

“Obviously, the pandemic, that was a big hit,” Wooten said.

The restaurant, he said “was pretty successful” before the pandemic. It attracted neighborhood residents and visitors alike.

“We sold a lot of shrimp baskets. It was hot. We had some really good weeks before the fiasco with the virus shut us down,” Wooten said.

“It could have been even more so. We were getting ready to remodel,” Wooten said.

https://www.jacksonville.com/entertainment/20200421/safe-harbor-seafood-riverside-marah-brewing-co-abruptly-close-in-five-points
"A man who views the world the same at 50 as he did at 20 has wasted 30 years of his life.” - Muhammad Ali

edjax

  • Hero Member
  • *****
  • Posts: 1179
Went there a few months ago. Was a cool rainy day so had to sit inside.  Food was average at best.  Fries were cold when served. Service was equally average and ambience was horrible and dirty. I would say far from being a victim of the pandemic.

acme54321

  • Hero Member
  • *****
  • Posts: 2603
Yeah, it was a weird for for a Safe Harbor location.  We went once and the food was pretty good but overall it just didn't have the Safe Harbor vibe. 

More might be going on with Safe Harbor too.  The Jax Beach location was a partnership between SH and the Fish Camp restaurants owners.  They just recently announced SH was bought out of that location and it's being rebranded as "Dockside Seafood"

MusicMan

  • Hero Member
  • *****
  • Posts: 2311
I ate there twice, based on TJM recommendations. The fried shrimp basket WAS excellent. Sorry they will be gone.

thelakelander

  • The Jaxson
  • Hero Member
  • *****
  • Posts: 32390
    • Modern Cities
I took two out of town groups there for lunch during black Jacksonville history and Zora Neale Hurston sites driving tours. Loved the various seafood baskets. Both were impressed with the baskets. They will be missed.
"A man who views the world the same at 50 as he did at 20 has wasted 30 years of his life.” - Muhammad Ali

jaxlongtimer

  • Hero Member
  • *****
  • Posts: 1024
Restaurant business is seductive to many people that are successful in other types of businesses and think that they can easily transfer their resources, experience and talents to food service.  Usually, they quickly find out its not like any other business.

I know lots of people who were successful in business that haven't lasted long (less than 12 to 18 months!) with a restaurant investment (and usually swear off ever doing it again :) ).

On the flip side, I also know lots of great restaurant operators (i.e. great food and service) who are lousy at adhering to basic business principles such as reinvesting in your business (i.e. don't raid the cash register!), expense management, marketing and not cutting corners that compromise your "brand" (no free bread anymore, reduced portions, lesser quality ingredients, out of menu items due to reduced inventories, etc.)

Add it all up and finding someone who is both a good operator and business person is a rare find.  Thus, the high kill rate in the business.  Maybe among the worst of any business type.

My observation is that the best recipe for success is a seasoned chef/owner who is also an excellent business person.  It's still a tough business due to a finicky public but they have the best probabilities in my book for making it work. 
« Last Edit: April 22, 2020, 02:29:26 PM by jaxlongtimer »

bl8jaxnative

  • Hero Member
  • *****
  • Posts: 750
I'm not big on the idea that covid19 changes everything.  But for a biz like restaurants as a whole that's known for struggling to make and ultra competitive, I'd imagine we'll see more of these closings.  A key part of what a lot of them offer is the ability to sit down and hang out with family or friends out and public.

And that creates the base for a key part of their biz --> alcohol sales.

Take away the hanging out and sitting down with family and you take away those fat alcohol margins.

Florida Power And Light

  • Full Member
  • ***
  • Posts: 179
Another One Done Did Gone