Not only is Jacksonville a "small market", but when compared with many other small NFL markets, our regional appeal is very small. New Orleans for instance have fans all over the Gulf South. Buffalo have fans all over Western New York and Southern Ontario. The Chiefs have fans all over the Plains. The Raiders are a West Coast brand and the Packers and Colts have a full state to themselves. I wouldn't be surprised if the Jags are not even the most popular team in Gainesville or Daytona.
The most popular team between Gainesville and Daytona is in Gainesville LOL.
The Jags would be a lot more popular if they weren't a dumpster fire year after year.
This is another sticking point with many Jags fans, when the organization complains about "market challenges." The most popular team in Gainesville and Daytona is in Gainesville, because that team puts a compelling product on the field more often than once every 20 years. The Raiders, Packers, Bills, Colts and Chiefs OWN their entire regions because they are a winning brands that people want to associate with (or were at some point at at least appear to be striving to that at some point in the future again).
It's not like the Jaguars can't make headway in Brunswick because it's an established Falcons hotbed. Nobody north of Ocala, south of Macon or east of Pensacola has a "home" NFL team. There's no reason a blue-collar team in a blue-collar town can't expand their market and win over fans in these places. Except by losing, consistently, more than any other team in all of professional sports.
So from a fan and Jacksonville taxpayer perspective, it looks like the Jaguars are trying absolutely everything EXCEPT winning at football to be "viable" - big scoreboards, fancy club seating, swimming pools, pet daycare, real estate development, concert series, professional wrestling, playing home games overseas... When they could just try drafting better, or at least signing their good draft picks to a second contract, or even firing the guys responsible for failures in the draft.