Author Topic: Challenges and Opportunities for Jax's Tourism Market  (Read 3268 times)

vicupstate

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #30 on: October 23, 2019, 09:13:01 AM »
Sounds like a great opportunity for you or another budding entrepreneur to put one together for Jax!

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

https://www.visitjacksonville.com/about/meet-the-team/

JAX has the most non-existent Tourism effort I have ever seen. I have a strong recollection that their funding is really low compared to similar sized cities. Greenville launched a very successful marketing campaign a few years back with great results. 
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Ken_FSU

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #31 on: October 23, 2019, 09:22:20 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Kerry

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #32 on: October 23, 2019, 09:45:42 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

From the first article.

State average increase in tourism: 6.7%
Duval Increase: 1.9%
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Tacachale

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #33 on: October 23, 2019, 09:47:09 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Jacksonville's tourism industry is at a level that in most places would be considered a huge success, even more so when you include St. Johns and Nassau in there. The reason it's not given a lot of thought is that we're dwarfed by what's going on in the rest of the state. I'm cool with that. Gives us a chance to focus on authentic draws rather than the Disneyfied attractions you can get throughout Florida.
Do you believe that when the blue jay or another bird sings and the body is trembling, that is a signal that people are coming or something important is about to happen?

Steve

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #34 on: October 23, 2019, 09:56:03 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Jacksonville's tourism industry is at a level that in most places would be considered a huge success, even more so when you include St. Johns and Nassau in there. The reason it's not given a lot of thought is that we're dwarfed by what's going on in the rest of the state. I'm cool with that. Gives us a chance to focus on authentic draws rather than the Disneyfied attractions you can get throughout Florida.

No argument - especially when you consider that a portion of the tourism is around golf. While it's popular with people, it's not something that generally helps the downtown area because of the location of the courses people come in from out of town to visit.

Captain Zissou

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #35 on: October 23, 2019, 10:06:03 AM »
No argument - especially when you consider that a portion of the tourism is around golf. While it's popular with people, it's not something that generally helps the downtown area because of the location of the courses people come in from out of town to visit.

Given how long some of the lots have sat vacant downtown, we could have made an urban core golf course.  Metro park, shipyards, courthouse lot, landing, main street pocket park for a par 3.....

Ken_FSU

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #36 on: October 23, 2019, 10:09:12 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

From the first article.

State average increase in tourism: 6.7%
Duval Increase: 1.9%

IT'S NOT EVEN THE SAME METRIC.

Total visitors to Florida vs. Duval County hotel occupancy rate.

Jacksonville vs. Florida isn't the right comparison either - we're never going to see 1-to-1 tourism gains with Orlando or Miami, and that's fine.

There are some really good people at Visit Jacksonville, with many, many years of experience in the industry, who work as hard as anyone in the city. The financials are publicly available. They're doing a lot with a tight budget. Tourism numbers are empiricially strong.

Get out of here with that linking to their bios and calling them "unqualified" nonsense.

« Last Edit: October 23, 2019, 10:10:47 AM by Ken_FSU »

Kerry

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #37 on: October 23, 2019, 10:18:11 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Jacksonville's tourism industry is at a level that in most places would be considered a huge success, even more so when you include St. Johns and Nassau in there. The reason it's not given a lot of thought is that we're dwarfed by what's going on in the rest of the state. I'm cool with that. Gives us a chance to focus on authentic draws rather than the Disneyfied attractions you can get throughout Florida.

Duval has a 75% hotel occupancy rate.  No one anywhere is bragging about that.
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thelakelander

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #38 on: October 23, 2019, 10:28:16 AM »
No argument - especially when you consider that a portion of the tourism is around golf. While it's popular with people, it's not something that generally helps the downtown area because of the location of the courses people come in from out of town to visit.

Given how long some of the lots have sat vacant downtown, we could have made an urban core golf course.  Metro park, shipyards, courthouse lot, landing, main street pocket park for a par 3.....

Lol, this was actually proposed for downtown at one point.
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Steve

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #39 on: October 23, 2019, 10:47:03 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Jacksonville's tourism industry is at a level that in most places would be considered a huge success, even more so when you include St. Johns and Nassau in there. The reason it's not given a lot of thought is that we're dwarfed by what's going on in the rest of the state. I'm cool with that. Gives us a chance to focus on authentic draws rather than the Disneyfied attractions you can get throughout Florida.

Duval has a 75% hotel occupancy rate.  No one anywhere is bragging about that.

So do you actually understand this or just wasting space:

https://www.bizjournals.com/orlando/news/2019/09/26/heres-how-orlandos-hotel-industry-fared-in-first-8.html

It's behind a paywall, but here's the money quote: "For example, [Central Florida's] hotel occupancy so far for the first eight months of 2019 is averaging 78.1%"

I'm no math expert, but are 75.1% and 78.1% that fundamentally different from one another? Maybe the Central Florida CVB needs to fire their idiots working for them and hire the brilliant minds that work in Oklahoma City. Better yet, since Walt Disney World has a lot of pull with the Central Florida CVB, let's pressure Disney into dumping their people too. I'm sure they're rookies when it comes to marketing.

Look - I'm not a tourism expert: Maybe the people in the Jacksonville CVB are good, maybe they aren't. But, your arguments against these people are about as solid as blaming climate change on a 9-year old who passes gas too much.

BTW, any more news about the old Independent Life Building?

vicupstate

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #40 on: October 23, 2019, 10:53:30 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

From the first article.

State average increase in tourism: 6.7%
Duval Increase: 1.9%

IT'S NOT EVEN THE SAME METRIC.

Total visitors to Florida vs. Duval County hotel occupancy rate.

Jacksonville vs. Florida isn't the right comparison either - we're never going to see 1-to-1 tourism gains with Orlando or Miami, and that's fine.

There are some really good people at Visit Jacksonville, with many, many years of experience in the industry, who work as hard as anyone in the city. The financials are publicly available. They're doing a lot with a tight budget. Tourism numbers are empiricially strong.

Get out of here with that linking to their bios and calling them "unqualified" nonsense.



I don't for a moment question the qualifications of the people working at CVB. They probably do a lot with the little they have to work with. But they can only do so much with limited funds.

It would be hard to truly gauge how JAX truly compares because it is a common stop over point for auto travelers. There is nothing wrong with that, but that is a different type of tourism than destination tourism. They probably do a good job of supporting the existing tourism business but to truly boost destination tourism, you are going to have to spend money on a marketing campaign and ads.

I don't expect JAX to compete with Orlando or Miami, but I think there is a valid reason to compare destination tourism in JAX to destination tourism in places like Charlotte, Birmingham, Indianapolis, Virginia Beach, etc.     

For a symptom of what I am saying, IIRC, the CVB hired the Exec. Director of CVB from San Diego or some prominent place. After a year or so of seeing the city was not serious about a real convention center, he left.   
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Tacachale

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #41 on: October 23, 2019, 11:00:42 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Jacksonville's tourism industry is at a level that in most places would be considered a huge success, even more so when you include St. Johns and Nassau in there. The reason it's not given a lot of thought is that we're dwarfed by what's going on in the rest of the state. I'm cool with that. Gives us a chance to focus on authentic draws rather than the Disneyfied attractions you can get throughout Florida.

Duval has a 75% hotel occupancy rate.  No one anywhere is bragging about that.

Well clearly you're not, but here are some comparable figures:

Hotel occupancy rates from 2018 unless otherwise noted:

Asheville (2017): 65.5%
Greenville: 66%
Indianapolis: 70%
Tampa: 74.1%
Nashville: 75%
Miami: 76.7%
Atlanta (projected): 77%
Orlando: 78.1 (2019 YTD)
Charleston:  78.9%
National average: 66.2%

Obviously we're is in a death spiral.
Do you believe that when the blue jay or another bird sings and the body is trembling, that is a signal that people are coming or something important is about to happen?

Steve

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #42 on: October 23, 2019, 11:01:31 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

From the first article.

State average increase in tourism: 6.7%
Duval Increase: 1.9%

IT'S NOT EVEN THE SAME METRIC.

Total visitors to Florida vs. Duval County hotel occupancy rate.

Jacksonville vs. Florida isn't the right comparison either - we're never going to see 1-to-1 tourism gains with Orlando or Miami, and that's fine.

There are some really good people at Visit Jacksonville, with many, many years of experience in the industry, who work as hard as anyone in the city. The financials are publicly available. They're doing a lot with a tight budget. Tourism numbers are empiricially strong.

Get out of here with that linking to their bios and calling them "unqualified" nonsense.



I don't for a moment question the qualifications of the people working at CVB. They probably do a lot with the little they have to work with. But they can only do so much with limited funds.

It would be hard to truly gauge how JAX truly compares because it is a common stop over point for auto travelers. There is nothing wrong with that, but that is a different type of tourism than destination tourism. They probably do a good job of supporting the existing tourism business but to truly boost destination tourism, you are going to have to spend money on a marketing campaign and ads.

I don't expect JAX to compete with Orlando or Miami, but I think there is a valid reason to compare destination tourism in JAX to destination tourism in places like Charlotte, Birmingham, Indianapolis, Virginia Beach, etc.     

For a symptom of what I am saying, IIRC, the CVB hired the Exec. Director of CVB from San Diego or some prominent place. After a year or so of seeing the city was not serious about a real convention center, he left.   

THAT argument makes WAY more sense to me. At some point, someone in charge of selling a product that doesn't have R&D or strong product development behind it is swimming into the current.

It seems like we should focus more on our product versus focusing on whether the people selling it are doing a good job. Seems like the people selling it are doing about as good of a job as they can with what they have to work with.

Steve

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #43 on: October 23, 2019, 11:09:45 AM »

The City already has a CVB that should be doing this kind of thing.  Kind of makes you wonder what they are really doing with their time and money, or of any of them are even qualified for their positions.

Clearly not qualified.

https://www.jacksonville.com/news/20190101/first-coast-sees-record-number-of-visitors-in-2018

https://www.jacksonville.com/news/20191001/record-numbers-of-flights-reported-at-jacksonville-international-airport

Jacksonville's tourism industry is at a level that in most places would be considered a huge success, even more so when you include St. Johns and Nassau in there. The reason it's not given a lot of thought is that we're dwarfed by what's going on in the rest of the state. I'm cool with that. Gives us a chance to focus on authentic draws rather than the Disneyfied attractions you can get throughout Florida.

Duval has a 75% hotel occupancy rate.  No one anywhere is bragging about that.

Well clearly you're not, but here are some comparable figures:

Hotel occupancy rates from 2018 unless otherwise noted:

Asheville (2017): 65.5%
Greenville: 66%
Indianapolis: 70%
Tampa: 74.1%
Nashville: 75%
Miami: 76.7%
Atlanta (projected): 77%
Orlando: 78.1 (2019 YTD)
Charleston:  78.9%
National average: 66.2%

Obviously we're is in a death spiral.

Additionally, while hotel occupancy is an important metric, there's a lot more that goes into it. For example, an interesting anecdotal case study is the hotels in the Sandy Springs, GA (suburb of Atlanta around I-285 and GA-400). If you try to book them Monday-Thursday they can basically charge whatever they want and get it. On the weekends however, the places are ghost towns and you can get room at nicer properties (Westin, Le Meridien, etc.) for around $100/night. It's a major office area so the properties are built for weekday occupancy.

The point is, every metric I've seen is that hotel health in Jacksonville is fairly healthy after being in rough shape for a while.

Wacca Pilatka

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Re: Challenges and Opportunities for Jax's Tourism Market
« Reply #44 on: October 23, 2019, 11:39:46 AM »
Can the hijack about the city pass, CVB, and hotel occupancy possibly be moved to a different thread so this one can be reserved for news about the old JEA/Independent Life Building?  Thanks.
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