This project has potential to extend the commercial corridor down Plymouth all the way to the little strip that has 5-Star, a salon, some other stuff and whatever bar is there now with proper development.
A large building there without any street level activity is no different than the parking lot that's there now. And could exponentially make it worse depending on the final design. I'm not even against a storage facility. The neighborhood could actually use one a little closer due to the amount of small bungalows and rental properties in general, but that doesn't mean that you can't design a building that has storage on the 2nd/3rd floor and storefronts at street level.
And I think that's where a lot of people are getting all twisted up - the images circulating are of your typical box, glass storage facility, and that might be the plan, but the fact that it's a new building means that they're not limited to fitting something into a shell.
I've been trying to approach this with a view of 'what else would be a better option', and my biggest issue is that I personally can't think of any alternative ideas that I feel would flourish.