I’m not arguing against a compact clustering of mixed uses to create critical mass...I’m saying that incentives to house upper middle class tenants is politically problematic, while incentives for low income housing creates a long-term branding problem.
I'm a big believer in social equity so IMO, any redevelopment plan only targeting a "desired" demographic is already off on the wrong foot and will most likely be a failure at the end of the day anyway. However, that's another topic altogether. As far as incentives go, you have to start somewhere until you can build your market. In Philly, it was a citywide 10-year tax abatement program that turned Center City around in the early 2000s. That's a great example of an aggressive program that positively impacts all demographics of the community. On the other hand, we heavily incentivized development in the Southside (and still do) and it wasn't as politically problematic as it should have been.
Downtown (Northbank specifically) needs a draw to make it something special versus other living alternatives around the county , and it just doesn’t have it in my opinion. More than the government handing out incentives to private developers, downtown needs re-branding. Why is it sexy and special to live downtown? Does downtown Jax living have pedigree? When there are clear answers to those questions, I think it’ll be easier to naturally get all the other stuff.
These answers should be clear. The draw is the river and the same basics that attract people to city cores across the globe....walkability, history, sense of place, parks, convenience, etc. These basics can't be replicated anywhere else in the region. They don't have to be "sexy" because they are basic quality-of-life things that already appeal to a certain segment of the market. So the question is how to improve/enhance these amenities and public access to them, while also resolving the financing gaps that limit the pent up population already wanting to be DT, from coming in faster. As for those who desire "cool" or whatever (I assume certain types of retail, bars, entertainment, etc.), get your basics right and what naturally comes from that will resolve that issue. Nevertheless, DT needs to become an urban neighborhood again first.
But I agree that there should be planning and clustering! If UNF could strategically integrate with downtown and a major corporate created a massive urban corporate campus with housing and retail included, and FCCJ downtown hadn’t been designed behind gates and grassy fields, we’d be getting somewhere.
That ship has sailed with UNF and I wouldn't get my hopes up with some urban corporate campus coming in. However, FSCJ wants to become DT's SCAD. That's a low hanging fruit that should be taken advantage of, in regards to better integrating an existing campus into its surroundings and utilizing their desire for on-campus housing as a solution to getting long vacant buildings filled with residences.
Just left Chelsea market here in manhattan...too bad the landing couldn’t be more like a Chelsea market or biscuit mill in capetown. Any chance something like a riverside arts market could be somewhere downtown along city streets instead of under a bridge overpass?
Unfortunately, the Landing is tied up in court and politics. However, IMO it's only a matter of time before something like a food hall/market or two or three ends up in the urban core. That's where national retail trends are headed and even places like Jax will eventually end up getting their piece of the pie. In the meantime, enjoy the Jacksonville Farmers Market. It's as authentic as Jax gets, open 7 days a week and has been in its location since 1938. A real local treat.