Author Topic: Millennials forcing Hooters to close locations and change its strategy  (Read 7738 times)

thelakelander

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Heard this on the radio earlier this morning.... ;D

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Millennials are less interested in breasts than their elders.

People from the age of 18 to 24 are 19% less likely to search for breasts on pornographic website Pornhub compared to all other age groups, according to an analysis conducted by the website.

For comparison, Pornhub visitors from the ages of 55 to 64 are 17% more likely to search for breast-related content.

Millennials' pornography preferences seem to be part of a wider trend.

"At the moment larger breasts are out though I'm sure they'll come back," Sarah Pedersen, professor of communications and media at Robert Gordon University, told Playboy. "We tend to react to what went before."

For "breastaurants" like Hooters and Twin Peaks, a loss of interest in breasts is bad for business. The number of Hooters locations in the US have dropped by more than 7% from 2012 to 2016, and sales have stagnated, according to industry reports.

Full article: http://www.businessinsider.in/Millennials-have-a-new-attitude-about-cleavage-thats-forcing-breastaurant-Hooters-to-close-locations-and-change-its-strategy/articleshow/60093392.cms
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Adam White

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #1 on: August 18, 2017, 07:33:46 AM »
Heard this on the radio earlier this morning.... ;D

Quote
Millennials are less interested in breasts than their elders.

People from the age of 18 to 24 are 19% less likely to search for breasts on pornographic website Pornhub compared to all other age groups, according to an analysis conducted by the website.

For comparison, Pornhub visitors from the ages of 55 to 64 are 17% more likely to search for breast-related content.

Millennials' pornography preferences seem to be part of a wider trend.

"At the moment larger breasts are out though I'm sure they'll come back," Sarah Pedersen, professor of communications and media at Robert Gordon University, told Playboy. "We tend to react to what went before."

For "breastaurants" like Hooters and Twin Peaks, a loss of interest in breasts is bad for business. The number of Hooters locations in the US have dropped by more than 7% from 2012 to 2016, and sales have stagnated, according to industry reports.

Full article: http://www.businessinsider.in/Millennials-have-a-new-attitude-about-cleavage-thats-forcing-breastaurant-Hooters-to-close-locations-and-change-its-strategy/articleshow/60093392.cms

The question, of course, is what are millennials searching for on PornHub?
« Last Edit: August 18, 2017, 10:22:32 AM by Adam White »
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pierre

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #2 on: August 18, 2017, 08:25:46 AM »
It could also be the terrible food

Sonic101

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #3 on: August 18, 2017, 08:38:55 AM »
Anytime someone brings up millennials "killing" products:

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We should thank millennials for ruining these terrible products

...And, on behalf of all millennials, I can only say: You’re welcome.
Because these institutions we’re obliterating are awful.

http://nypost.com/2017/06/10/we-should-thank-millennials-for-ruining-these-terrible-products/

pierre

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #4 on: August 18, 2017, 08:51:43 AM »
Anytime someone brings up millennials "killing" products:

Quote
We should thank millennials for ruining these terrible products

...And, on behalf of all millennials, I can only say: You’re welcome.
Because these institutions we’re obliterating are awful.

http://nypost.com/2017/06/10/we-should-thank-millennials-for-ruining-these-terrible-products/

It's funny because it's true.

thelakelander

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #5 on: August 18, 2017, 09:39:09 AM »
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Trust me, the first food chain that invests in a latte artist who can carve our own faces into coffee foam is going to make a fortune.

Hmmm...... 8)

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Tacachale

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #6 on: August 18, 2017, 09:57:42 AM »
LOL at the idea that Millennials don't go to Hooters because they like breasts less. Seems more likely that having the whole internet's worth of streaming pornography in your pocket at all times dilutes the impact of ogling young women in tank tops and unflattering orange (!) shorts.

Also the fact that the concept is retrograde, women hate the place, and the food is bad and overpriced might have something to do with it.
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I-10east

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #7 on: August 18, 2017, 10:13:05 AM »
I don't buy this 'millennial connection is what's closing Hooters". Are they the reason why IHOP and Applebee's are closing some locations? Quite a few brick and mortar restaurants in that 'Joe six pack" class are struggling.   

Adam White

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #8 on: August 18, 2017, 10:19:42 AM »
I don't buy this 'millennial connection is what's closing Hooters". Are they the reason why IHOP and Applebee's are closing some locations? Quite a few brick and mortar restaurants in that 'Joe six pack" class are struggling.

Yes, according to the link that Sonic101 posted. Apparently Millennials have different tastes than Joe six pack.
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thelakelander

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #9 on: August 18, 2017, 10:25:29 AM »
I fall more on the line of not being impressed with the food.  I can find better elsewhere and at a competitive price point.  I don't go any place for what they waitresses are dressed in, so Hooters, IHOP, Applebees, TGI Fridays, Chilis, etc. are all the same peas in a pod to me. If there's a viable alternative nearby, I'm most likely heading to the alternative.
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TimmyB

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #10 on: August 18, 2017, 10:27:03 AM »
So, sales are flat, then?

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thelakelander

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #12 on: August 18, 2017, 10:31:47 AM »
I assume tufsu1 must not be eating out as much  ;)
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I-10east

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #13 on: August 18, 2017, 10:45:41 AM »
Another thing that millennials close is diversity of thought. #1984 #notall

Adam White

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Re: Millennials forcing Hooters to close locations and change its strategy
« Reply #14 on: August 18, 2017, 10:52:03 AM »
Another thing that millennials close is diversity of thought. #1984 #notall

I don't think not enjoying Applebee's or Hooters can be considered lacking "diversity of thought".

I've never liked IHOP (or Applebee's) but don't think it says anything about me in particular. And I'm not even a Millennial!
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