Wow. Never heard of this before...the company or the projects.
I'll help you out with what I read from the Flash display:
"We have chosen the Jacksonville area because of the many elements that it has conducive to film and television production and tourism. In the early 1900's, Jacksonville was the birthplace of the motion picture industry and had the largest amusement theme park in the world at Jacksonville Beach. It is only fitting that both industries come back to this extremely progressive city."
There are three phases:
1) major development along atlantic Beach that includes a hotel, film and recording studios, and attractions based on the fact that Jax was the "birthplace of the film industry." (Which I did not know was quite the case...semantics I guess." Predominantly a tourist destination.
2) entertainment and dining options in downtown to be called Moonwalk City. An attempt to engage the nightlife downtown.
3) Eventually a major theme park called Movieland USA to be built just outside the city. To rival Disney and Universal Studios. The plans for this one aren't very clear...probably much further down the road.
I'm excited, but am not getting my hopes up til I see much more.