TEDxJacksonville: Belonging to the UniverseEd McMahon, who holds the Charles E. Fraser Chair on Sustainable Development at the Urban Land Institute in Washington, DC, believes that Place is more than just a location on a map. Place is the unique collection of qualities and characteristics–visual, cultural, social, environmental–that provide meaning to a location. Sense of place is what makes one city or town different from another, but it is also what makes our physical surroundings worth caring about.
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