It's amazing how important college and high school sports are down south! If high school football games can be exploited to draw tourism to the city, I say go for it, but imo that's about the most pathetic thing I've ever heard of, lol.
Atlanta, Charlotte, and NOLA have certainly captured a lot of the college market with championship games. Atlanta's opening the College Football Hall of Fame later this year. It has definitely worked for them, seemed every weekend there was some event that drew fans and random people to downtown.
This whole theme is probably one of the top 3 reasons why I'll never return to the south - I don't know anything about or care about college sports, and feel left out of way too many conversations, ha. I've finally found a world where people are both athletic and know nothing about sports, and I've left a world where obesity is rampant yet people know way too much about sports. So ironic.