That was a response to the LaVilla RFP. I would assume there would have to be some negotiation process to see if a deal with COJ could be achieved. That alone could take months before even getting into the development process and the network of approvals, financing and permits needed before breaking ground.
I'm going off on a tangent now but some may think I sound like a Debbie Downer when I say basing DT revitalization primarily around infill residential growth, specifically in the Northbank, is a bad idea. Nothing wrong with infill (we need all we can get) but getting a single project from concept to completion takes years. Just look at 220 Riverside. It's taken a good decade to get that project off the ground and it's only 300 units.
Some (I don't) believe 10,000 people is the magic number. During the last decade, we added less than 2,000 and that was during the greatest urban development boom since the 1920s. If so, unless we're content of waiting another 20 years to get anywhere close to that number, we might want to make sure we have a few other "short term" foot traffic generating concepts high up on the priority list.