Well I was obviously seeing MM overtones in the woodwork, been an interesting set of conversations about that lately with others. But in short I don't particularly think it matters who it is, if they're willing to step up to the plate and swing the bat, then let them invest, the market will decide, if they fail, they fail. Do I think we need 47 yogurt shops? Of course not. And they wouldn't be doing it if they'd ever had Dreamette, there's no competing with that fattening frozen crack. But these things are vacant already or they wouldn't be going in there, let them try, it's organic.