Downtown is usually packed with people on Friday around lunchtime and in the afternoon's. Certainly moreso than your average Saturday. I believe the event will go on past 5pm anyways, so those that can't get off work can still check it out. The project also requires a lot of involvement from people who work 9-5's DT, so it's not like they would be able to do anything on a Saturday. I doubt Mad Men would be doing what they plan to on a Saturday...same with other businesses that may get involved.
Here in college football country, many people will either be glued to their couches Saturday or in Tally for FSU's huge game with Clemson, or Gainesville for UF's SEC home opener as well.
I believe there was some discussion about making it a multi-day thing. Field, anything you can share about that?