Author Topic: Norma Kamali  (Read 1445 times)

gjosephunf

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Norma Kamali
« on: June 01, 2012, 09:28:44 AM »
Norma Kamali has designed clothes for over forty years. Kamali has recently opened a new fashion line KamaliKulture" which is meant to empower women.


Kamali revolutionized the swimsuit industry in 1976 (Farah Fawcett)
http://racked.com/uploads/2012_5_Farrah-Fawcett-Norma-Kamali.jpg

Norma Kamali on "The Revolution --- ABC"
http://youtu.be/j7YUyrun6xs

MetJax how do you feel about Kamali's position on feeling good inside and out? I find her holistic wellness cafe appealing however, I wonder what her position is on fashion & wellness for individuals outside of her target market. Such as women from lower socioeconomic areas unable to splurge $88 on a new dress or $98 on sunglasses.

Kamali is an impressive woman, however if she's going to push a brand that's "wellness"/"inclusive" she NEEDS to feature models from various ethnicities and body types. I just see TALL, PALE women with long hair.

http://kamalikulture.com/products

MelMel

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Re: Norma Kamali
« Reply #1 on: June 01, 2012, 03:02:05 PM »
I completely get the message you are trying to convey.  Sometimes when designers/actors/the media as a whole try to promote a brand, they tend to come up with a negative generalization of the people they are really appealing to.  In order to reach a broad audience, I agree Kamali needs a more well-rounded approach.

I have seen some of her things featured in places affordable to many, such as Walmart and Ross, but of course there was never much of a selection.

There's a reason why designers, such as Kamali, sell to a higher-end clientele but at the same time if she is trying to send out a message to women from all over, then her designs need to actually be within reach for women from all over.  Or change the models in her campaigns so it at least seems that way.