....but then again, why does it matter?
Good for farmers- they’re a different source of revenue, often crucial in today’s difficult farming climate.
- they give farmers greater control over their economic lives.
- farmers can get higher prices - as the middle man is cut out.
- farmers diversify their skills - gaining marketing and business expertise.
- farmers get increased networking and learning opportunities with other farmers.
Good for the local economy- more money is spent in the local economy, and it circulates in the locality for longer.
- there is high knock-on spending in other shops on market days.
- they provide an outlet for local produce, helping to start new local businesses and expand existing
ones.
- they reinforce local job and business networks, maintaining local employment.
Good for consumers- consumers enjoy the atmosphere and experience of farmers’ markets.
- consumers get fresh, healthy produce usually at competitive prices.
- they offer increased choice, and can offer extra fresh, affordable produce in areas with few such
options.
- they strengthen community - a key factor in the quality of life in Jacksonville.
Good for the environment- food travels less far; there are less “food milesâ€.
- food has less packaging.
- they are an important outlet for farmers selling organic and less intensively-produced food.