Everybody has known for a long time now that game play and merit were secondary to the almighty dollar and the interests of putting on not even the best, but the most lucrative TV product possible.
What's different this time is that the veneer of legitimacy--the lip service to fairness and the sense of purity we knew was gone from CFB, but not so far we couldn't pretend--has been destroyed. Welcome to the WWE. Follow the script, sit down, and shut up.
For me, Oz just isn't as magical once you meet the wizard face-to-face.