This is a terrific project, but to me it best serves to represent a shining by-product of a bigger issue. For downtown and adjacent areas to thrive, it must do so on the shoulders of artists, musicians, small business, entrepreneurs, etc.
This proven form of organic growth is widely known and discussed on MJ, but to me it always bears repeating.
Insetta is one of many beaming examples of what drives cultural and economic prosperity in urban America. Redundancy aside, the best examples of sustainable growth areas are predominately sparked by the artisitc-minded whose knack for creativity, risk-taking, and passion yield the some of the most dynamic output of ideas, products, services, places, and people.
Five Points/Riverside has embraced and protected creativity and as such will continue to impress. Jacksonville needs to do everything in its power to buttress the Jon Insetta's of the world. But, there are countless more that remain unknown and unsupported.
I think Jacksonville's leadership gets this and I'm excited to see how they further their support for the creative contingent. There is an endless list of evidence that supports the benefits of supporting these ideals and my hope is that Jacksonville continues to expand their embrace.
I lack such creativity - but, I am a huge fan of the fruitful tilt it puts on our society and economy and am grateful to those pushing the envelope.