I get it's the chic thing to be cynical about these days, but Jax Daily Record's whole purpose is to document real estate transactions in the Jacksonville area. They once ran a news story when the offices building I used to work in was sold and transferred to a new owner. No changes to the building, no new buildout, not even a new tenant, just a sale. That doesn't mean it was "news worthy" except to a niche publication like JDR...