Author Topic: For real though, Downtown Jax needs a master plan  (Read 2331 times)


  • The Jaxson
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For real though, Downtown Jax needs a master plan
« on: June 17, 2021, 08:54:50 AM »

Jacksonville has long approached downtown development in a secretive and piecemeal fashion, and over the last few weeks this has resulted in several different groups offering up competing plans for parts of the city center. It's time for Jacksonville to create something many cities with successfully revived Downtowns have done: create a comprehensive, strategic, publicly vetted Downtown master plan.

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Re: For real though, Downtown Jax needs a master plan
« Reply #1 on: June 17, 2021, 07:11:44 PM »
Great article. 

To add, to have a great master plan, we need a great "master" - one that is competent, experienced, focused, stable, transparent, community minded, immune to undue political interference, avoids favoritism, multi-dimensional, etc.  So far that hasn't happened in this City.

It's frustrating that every two-bit town in America just about has a real master plan today and we don't.  So do college, hospital, corporate and other owners of campuses.  Just not that hard to do but we can't get it done.


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Re: For real though, Downtown Jax needs a master plan
« Reply #2 on: June 17, 2021, 09:42:31 PM »
Is it just me, or does it seem like the Atkins plan is a great private complement to what a master plan should be? Sure, a master plan for downtown should extend beyond the Atkins boundaries. But that plan laid out development for private pads, and I have to imagine they'd be open to negotiations on the public spaces. Heck, they even acknowledged the city would be on the hook for the convention center and parks.

If the DIA/GAI CRA revamp is the rough sketch, Riverfront Parks Now and Jessie Ball Dupont ought to be able to fill in the details on the public spaces, and Atkins can fill in the private development. They may not be aligned yet, but this looks like it should be doable with just a bit of leadership out of the DIA.

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Re: For real though, Downtown Jax needs a master plan
« Reply #3 on: June 17, 2021, 11:26:16 PM »
Jax has an immense and unlimted amount of potential to be much more than it now is; for the last 5 decades this has been the case. With the old boys gone from the scene, and hopefully those now on the government scene in leadership will take the reins, take off, and lead Jax to where it wants to be and needs to be. Yes, great article. There is no master plan at present; thus different developers, etc., coming out of the closet with grand visions and plans of their own for certain sections and sectors of downtown; hodge podge, here and there development with no firm plan.
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