7. Who's the audience for Matthew's?It's a small audience. We have a lot of repeat guests, but we don't have a ton of them. We do see new faces, and some become fans while others decide it's not for them. Matthew's is that place where some people really buy into it and love what we do and other people just think it's over priced and small portions. I don't know where that perception comes from. Maybe it's the larger chains who give you enough food that you can eat it for the next two days. I don't know. We just don't do that. We pay a lot of money for our products. I just brought in a halibut yesterday, from Nova Scotia. It was a $300 fish. I think people appreciate the quality but not a lot of people realize what goes into achieving it. I could have a lesser quality product for half that.
