In no particular order:
In 2025, Jacksonville’s creative community fuels a vibrant arts and entertainment scene.
Art and culture is integrated into the fabric of Jacksonville, with creativity and innovation contributing to the economic vitality of our city. Jacksonville teems with artists and active audiences alike, with an abundance of options to experience and participate in the arts community. Jacksonville is known as a destination for international arts festivals, major sporting events, and world-class entertainment.
In 2025, Jacksonville is a place where people matter.
Front-porch friendliness and kindness inspire our service and philanthropy, as people are Jacksonville’s highest priority. We promote well-being among all citizens through all stages of life, connecting people to resources to ensure everyone has the opportunity to have their needs met, from earliest childhood through the dignity of aging. We retain the best of our small-town past in a metropolitan population.
In 2025, Jacksonville is a clean and green city.
Jacksonville is a national leader in sustainability, stewardship, preservation and conservation by integrating environmental ethics in our everyday life. Our naturally lush environment is preserved, as the St. Johns River and its tributaries, the ocean and beaches, and Jacksonville’s green spaces are accessible, interconnected, and interwoven into the fabric of our community.
In 2025, Jacksonville thrives due to exemplary governance.
Well-informed citizens actively engage to solve problems together with outstanding elected officials. Jacksonville’s diverse representative leadership is accessible, fiscally responsible, and accountable for delivering public services in a cost-efficient manner. Our transparent, ethical public policy reinforces effective financial investment in common goods.
In 2025, Jacksonville’s vibrant economy is a global magnet for new business.
Government and civic leadership actively promote the growth of diversified industry that keeps our cost of living low and quality of life high. We work together to reduce poverty and promote financially secure families and individuals in stable and affordable housing. Our quality of life, business environment, and innovative, well-educated workforce foster an economically resilient community.
In 2025, Jacksonville is a regional hub of smooth transportation.
Our region is a recognized leader in our commitment to unrestricted movement, utilizing smart technology and connectivity to move people and cargo safely and efficiently. Sustainable multi-modal mass transit reliably connects the region’s unique neighborhoods, suburbs, downtown and the beaches, and is part of a network of transportation options including walking, biking, driving, and riding.
In 2025, Jacksonville’s distinctive neighborhoods flourish, along with our urban heart.
Jacksonville’s rich array of distinctive neighborhoods, each with its own historic character and irresistible experiences, are livable, walkable, and safe. They converge in the city’s dynamic central neighborhood, Downtown, which is a business powerhouse fostering an entrepreneurial spirit and our community’s 24-hour epicenter of first-class arts, culture, sports, and unique shopping opportunities.
In 2025, Jacksonville is among the healthiest communities in the country.
Our region’s health research and delivery industry catalyzes the economy and provides high quality and accessible healthcare to all, emphasizing prevention and wellness. Jacksonville residents have affordable care, including mental health, vision, and dental, and maintain a healthy lifestyle, with access to healthy food, safe housing, and neighborhoods built for active lifestyles.
In 2025, Jacksonville prioritizes excellence in education at every age.
Jacksonville challenges, prepares, and actively engages learners at every stage in life. We are a community of teachers who infuse learning and a sense of discovery in everyday activities within Jacksonville. Our schools and libraries are a hub, connecting caregivers with community resources so that the whole child thrives, competes in the global economy, and contributes fully here at home.
In 2025, Jacksonville is renowned as a diverse and inclusive community.
Jacksonville welcomes all residents and visitors with dignity and respect. Ours is a diverse community in many dimensions that carefully protects the rights of all its citizens, regardless of gender, gender identity, faith, race, ethnicity, age, disability, national origin, socioeconomic status, sexual orientation, or marital or family status.
