The Jacksonville Museum of Modern Art currently occupies the building where Shoe Icon Joseph LaRose's original store was located from 1949 through 1980. The Joseph LaRose Foundation donated 1000 pairs of the very best Joseph LaRose shoes, matching purses and a substantial portion of the archive (including original drawings, correspondence with celebrity clients and meticulous records), to JMOMA in 2000. The museum assured The LaRose Foundation they would be kept as part of the museums permenant collection and would be proudly displayed in the part of the building exactly where the original Joseph LaRose store was located. In April of 2004 the entire collection of 1000 pairs of the very best LaRose shoes, matching bags and substantial archive were auctioned off by JMOMA. This was an unfortunate loss of Artistic, Cultural and Historic value to the city and community. The very place Joseph Larose and his wife Trudy made their home and business for so many years. This historic collection and legacy by one of The Worlds Foremost Shoe Icons left in the care of The Jacksonville Museum of Modern Art is forever gone, "scattered to the four winds". The Jacksonville Museum of Modern Art had the chance to have a Premier exhibit of one of the Twentieth Centuries great Shoe Icons. The Jacksonville Museum of Modern Art betrayed The Joseph LaRose Foundation, Mr & Mrs LaRose and the city of Jacksonville. Such a great disappointment and cultural loss. The Jacksonville Museum of Modern Art was handed an opportunity to represent the Great Man like no other Art Institution or City in the world. JMOMA greedily auctioned off this Great Legacy and Treasure to our city. Now it is forever lost.