Doing some quick research, the property is zoned Commercial Community, General-2 (CCG-2), which is a "one size fits all" commercial zoning district that has the same regulations regardless of whether the context around it is urban or suburban.
Here is a small example of how adding
three words to a particular lot requirement can influence the layout of an entire project.
CCG-2 Minimum lot requirements(d) Minimum lot requirements (width and area). None, except as otherwise required for certain uses.
(e) Maximum lot coverage by all buildings. None, except as otherwise required for certain uses.
(f) Minimum yard requirements.
(i) Front--None.
(ii) Side--None,
(iii) Rear--Ten feet.
(iv) Where the lot is adjacent to a residential district without an intervening street, a minimum yard of 25 feet shall be provided along private property lines adjoining the residential district. No improvements other than landscaping, visual screening or retention may be permitted in the required yard.
(g) Maximum height of structures. Sixty feet.
Full zoning http://www3.coj.net/Departments/Planning-and-Development/Docs/Current-Planning-Division/commercial-community,-general-2-(ccg-2)-district.aspxA simple solution to this that would take out the possibility of surface parking between the building and the sidewalk would be the inclusion of "Maximum". Here is a local example:
Commercial Community/General-Springfield (CCG-S) Zoning DistrictMinimum yard requirements.
(1)
Front setback: None,maximum ten feet.
(2)
Side setback: None, if the building on the adjacent lot is built to the property line or if the adjacent lot is vacant. Unless no space is left between buildings on adjacent lots, a space of not less than six feet shall be provided between buildings. Where the lot is adjacent to a residential district, a minimum setback of 15 feet shall be provided.
(3)
Rear setback: 15 feet.
http://library.municode.com/HTML/12174/level4/TITXVIILAUS_CH656ZOCO_PT3SCDIRE_SPISPZOOVHIDIRE.html#TITXVIILAUS_CH656ZOCO_PT3SCDIRE_SPISPZOOVHIDIRE_S656.368SPHIZODISince the maximum front setback in Springfield's CCG-S district is 10 feet, you literally can't put a surface parking lot between the front door of a building and the street without applying and paying for a zoning exception or PUD.
Density and mix of uses aside, with the inclusion of those three simple words into your setback requirement section, you turn a McDonalds box into this:
Same box, except it faces the street with parking on the side or behind the building.Without it, you end up with what we have:

Same use, same square footage, same store layout, same number of parking spaces, same costs (this could go down if we address parking requirements) but completely different feel from the street.
That's one small example of how we can change the relationship of the built environment along our sidewalks and streets. Btw, looking at the uses allowed for CCG-2, it also looks like one would have to rezone if they wanted to do a project with residential uses above street level retail, along Kings Road in Durkeeville. With our regulations, we need to get to the point to where its more difficult and costly to get a suburban project approved in the core than an urban one. That's the most sure fire way to stop suburban intrusion and dedensification within the urban core of Jacksonville.