I guess that this "sign shortage" is Jax's way of saying "If you're not a savvy Jax native, then you ain't ______" LOL! On the real though, I really don't think that this is a big deal as I see those purple signs just about everywhere DT. Who knows, some other city might be using Jax as an example to how they should be concerning directional signs. IMO most cities are basically the same; Similiar malls, ballparks, buses, restaurants, and yes direction signs. Even the days of "NY, LA, and CHI being so faster than the rest of the country are highly overblown; In this internet age of today, I can be in Helena, MT and get something fastly done just as quick as someone in Boston. I sorry to go a little offbase.