Beyond San Marco by Design

August 19, 2016 3 comments Open printer friendly version of this article Print Article

Article by Valerie Feinberg, AICP originally published in 1st Coast Planner August 2016 Email Newsletter and on

In 2012 Doug Skiles, then President of San Marco Preservation Society (SMPS), expressed the intent of a major neighborhood planning initiative that is San Marco by Design.  He stated:

“When San Marco Preservation Society contemplated this effort we were very clear that we didn’t want another “great neighborhood plan” that was going to sit on a shelf and collect dust.  Many people were making a commitment of time and money to articulate a vision for the community.  With development pressure easing, we felt it was an ideal time to pause and reflect on what makes our neighborhood special and to dream about what we would like it to become.” (Source:

San Marco by Design continues to advance preservation and enhancement of the economic and social value, health and charm of the San Marco neighborhoods.  A planning effort that began in 2008 culminated with the first iteration of San Marco by Design: A Smart Growth Plan for North San Marco.  The plan did not sit on a shelf for long.  It has transitioned to the next logical step in the planning process, an implementation strategy that will guide future development.

San Marco by Design Neighborhood Action Plan (SMbD NAP) is proceeding through the legislative process for adoption as an ordinance and will become a key part of the planning process for new infill development from Mitchell Avenue and the San Marco Square to I-95. It will serve as corollary guidance to the Jacksonville Planning and Development Department.  The plan is available at
In addition to the SMbD NAP official adoption, Council President and District 5 representative, Lori Boyer has introduced legislation to modify the current zoning overlay that governs new construction on riverfront and modifies the intent of Planned Unit Developments (PUD’s) in certain locations. A map of the overlay boundary is provided below and further information on the proposed legislation, bill number 2015-834, can be found on the City of Jacksonville  Bill Search website.

San Marco Overlay Boundary Map

Next Page: San Marco Development Projects

Article by Valerie Feinberg, AICP originally published in 1st Coast Planner August 2016 Email Newsletter and on