5 Forgotten Facts About Jax

April 6, 2015 11 comments Open printer friendly version of this article Print Article

Some say we forget over time because new experiences overwrite connections to old memories. However, those old memories remain buried down in there. Here's 5 forgotten interesting facts from Jacksonville's past.

Philips Highway was once known as the Miracle Mile

Before there was a St. Johns Town Center or Avenues Mall, there was Philips Highway Plaza. When it opened at the intersection of Philips Highway and Emerson Street in November 1960, it was the Southeast's largest, and Jacksonville's first, enclosed shopping mall. There was even talk of Saks Fifth Avenue and Riches coming in as co-anchors to Jax's first Montgomery Ward. Overnight, hotels and restaurants, like Red Lobster, sprouted up along Philips Highway resulting in the strip being known as Miracle Mile.

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