JTA Plans to Transform Bus Travel in Jacksonville

July 22, 2014 19 comments Open printer friendly version of this article Print Article

The Jacksonville Transportation Authority (JTA) desires to transform bus travel in Jacksonville as part of the Blueprint 2020, a five-year strategic plan to enhance the economic viability of greater Jacksonville. According to the JTA, the Route Optimization Initiative (ROI) overhauls bus operations to meet the demands of 21st Century commuters and occasional riders who want to get where they are going quickly, safely and efficiently.

In a recent press release, the JTA Route Optimization Initiative (ROI) will improve the customer experience by:
-   Providing reliable, on-time service
-   Increasing bus service frequency
-   Renaming routes
-   Extending hours of operation
-   Implementing a new signage program
-   Offering Real-time passenger information
-   Creating more direct routes
“This Initiative will eliminate redundancies in the system,” said Brad Thoburn, Vice President of JTA Long Range Planning and System Development.  “We will have more direct routes and frequent service.”
In order to obtain greater customer feedback in the route optimization, the JTA is holding a series of public meetings in each community corridor, to share the proposal and service enhancements. The public is strongly encouraged to attend to review the proposal and provide input.

Route Optimization meeting dates and locations for July & August 2014 are:

Public Meetings

July 29, 2014

Regency Square Library

Community Room A

9900 Regency Square Blvd.

Jacksonville, FL 32225

11 a.m. to 1 p.m.


July 30, 2014

Highlands Library

1826 Dunn Avenue

Jacksonville, FL 32218

4 p.m. to 6 p.m.


August 4, 2014

FSCJ Kent Campus

Bldg. E, Room 112F

3939 Roosevelt Blvd

Jacksonville, FL 32205

5 p.m. to 7 p.m.


August 5, 2014

FSCJ Deerwood Campus

9911 Old Baymeadows Road

Jacksonville Beach, FL 32256

5 p.m. to 7 p.m.

Public Hearing

August 7, 2014

FSCJ Downtown Campus

Room 1058

101 W. State Street

Jacksonville, FL 32202

10 a.m. to noon and 5 p.m. to 7 p.m.