Lost Jacksonville: The Theater District

The Palace and Imperial Theatres were located across the street from the Lynch Building (11 East Forsyth).  This block of structures, including the Lane Drugs Building (image above) were demolished for the metal parking garage that occupies the site today.

The Palace and Imperial Theater block today.

Palace Theater

Opened in 1919, the Palace was an early theater design by local architect, Roy A. Benjamin, who also designed the Imperial down Forsyth Street (Benjamin earlier designed Jacksonville's Arcade Theatre, later renamed the Center, as well as the opulent Florida Theatre some years later, also on Forsyth.) The Palace, which sat nearly 1900, was built for S.A. Lynch of Asheville, North Carolina and was originally part of the Keith vaudeville circuit. Around the time it opened, it was called "The Theater Beautiful" and "Equal of any and peer of many in the East".

During the 20s, with vaudeville on the wane, the Palace became a movie house, though after the larger and much more ornate Florida opened in 1927, the Palace's days as the premier movie house on Forsyth Street were coming to an end. The theater survived until 1956, when it was demolished along with the nearby Imperial. A parking garage is now on the site.

http://cinematreasures.org/theater/8264/

The Palace Theatre was located on the SW corner of Forsyth & Ocean Street.  The Imperial Theatre can be seen next door. 

Image on page 191 of Wayne Wood's Jacksonville Family Album.

The Palace Theater on November 19, 1938.

Inside the Palace Theatre. 

Imperial Theater

An early theater designed by Jacksonville architect Roy A. Benjamin, the Imperial was located on Jacksonville's "Great White Way", Forsyth Street (along with the Florida and Palace Theatres, both designed by Benjamin as well).

With a fairly elegant neo-Georgian style facade, the interior of the Imperial was not quite as ornate as the exterior. The Imperial sat nearly 1000. The theater closed in the mid-50s and was razed in 1956, along with the nearby Palace, and today a parking garage is located on the site of both theaters.

http://cinematreasures.org/theater/8272/

Located on the NE corner of Forsyth & Ocean, this site is currently a surface parking lot across the street from the Casa Dora Italian Restaurant.

The Florida Theatre

The Florida Theatre originally opened as Jacksonville's 15th movie theatre on April 8, 1927.  The Mediterranean Revival structure was the city's largest theatre of the era and is one of only four remaining high-style movie palace built in Florida during this period.

Full history of the Florida Theatre:
http://www.floridatheatre.com/AboutUs/HistoryandHeritage.aspx

Image on page 196 of Jacksonville Family Album.

The Florida Theatre, shortly after its grand opening in 1927.

Due to a heavy dose of shortsightedness, like many of the urban elements that made downtown a vibrant place a century ago, our theatre district no longer exists.  However, it was another example of complementing uses clustering together in a way that reinforced walkability and stimulated pedestrian scale vibrancy.

As the city attempts to revitalize downtown, connectivity, historic preservation and compact clustering of complementing uses should become top priorities.

Article by Ennis Davis