But look at their direct competition - Native Sun.
BOTH locations truly are a pain to get to, when compared to WF. Actually, they're a pain compared to almost anywhere. You either gotta be on the right side of the road in heavy traffic to get in, or you need to go down and make a good U-turn first.
But that doesn't stop anybody who wants to go there.
Honestly, I'd think the NS location on Baymeadows/9A is THE SINGLE WORST spot for a grocery store, but they seem to be doing very well.