Author Topic: Blogging Concepts for HBCU Students to Reflect  (Read 220 times)

williamjackson

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Blogging Concepts for HBCU Students to Reflect
« on: September 12, 2017, 04:50:00 PM »


Blogging Concepts for HBCU Students to Reflect
William Jackson, M.Ed.
HBCU Alumni – South Carolina State University
HBCU Instructor – Edward Waters College
Social Media Visionary for #MyQuestToTeach
Share your voice, share your story, let the world
hear you.

    Why Do You Blog – bloggers must have a reason to
    do what they do. There should be passion and commitment
    when putting fingers to keyboard. Why you blog is a very
    important statement and should have a definite answer and
    purpose.
    During the blogging process “why” may change just as
    content changes, every blogger should have an answer
    as to Why Do You Blog.

    2. Who Is Your Demographic – an important element
    to go along with Why is; Who is your demographic?
    Is there an age group, gender, nationality, lifestyle,
    culture or specific group you want to connect with?
    People enjoy having a connection with bloggers. Any
    successful blogger knows who their audience is and
    tries to give them what they need and to provide
    relevant content.

    3. What Type of Content Do You Share – sharing is
    very important.
    You want your audience to understand that you are sharing
    a part of yourself with them. You’re not thrusting things
    down their throat, but providing something that they need
    or as you grow in your writing giving your readers something
    they think they need. Create the atmosphere of sharing
    which helps in receiving feedback from the
    reader/viewer.

    4. How Do You Support Your Brand
    Do you have a domain name, are you using a free site, is
    there a lot of advertising, is there adult content, video,
    audio, and multimedia?
    Supporting your content on a platform requires some
    research on your part to validate you and build your
    Brand. In the educational, political, and business
    environments you have to backup what you have stated
    with dynamic information links, quotes, and data.
    In your blogging you’re competing with traditional media
    so go that extra step to help readers understand where
    you’re coming from, how it can help them and where else
    they can go for additional resources.

    5. Do You Use Photos, Video, Graphics – The power of
    a picture, video or multimedia element can never be under
    estimated. If there is a video that can be used or you create
    your own do it. This provides an extra element to attract
    and keep readers to your content.
    Search Engine Optimization(SEO) does need help with text
    (words), but additional elements that provide audio
    (podcasting), video (YouTube) and multimedia to create an
    interactive platform. Never be scared to branch off into
    new areas to help engage and excite your readers.

    6. Do You Offer A Service – What can you provide your
    audience? What type of service or services do you have?
    The popular blogs of relationship building, natural hair, nails
    (hands and feet) provide a service that can be seen and is
    engaging.
    There is a service that results can be seen. Think hard on
    what service you can provide if this is your choice. Be sure
    that you can keep your customers happy.

    7. Do You Evolve – One of the important things about
    blogging is keeping and expanding your audience, that
    means evolving.
    No blog stays the same just as people change, there is an
    evolutionary process that writers go through. Just as age
    and maturity happens so should a bloggers content evolve
    because their readers evolve and change. What you wrote
    3 years ago will not be of the same interest for your readers
    now. Their lives have evolved (changed) so as a blogger
    your content must evolve also.

    8. Do You Have a Brand – Can you Brand yourself to
    the public?
    What are you known for, what does the title of your Blog
    bring thoughts and feelings of? Branding is important
    because of the interest it generates in readership. Creating
    a Brand allows for Marketability and potential profits.
    Branding shows you, who you are so the public will make
    that connection.

    9. Can You Be Marketable – to make money is only one
    important aspects of blogging. Eventually a blogger considers
    how can they make money so must be wise in how they Market
    their content.
    This may take a team to get the word out about you and
    promote what you are doing. Social Media tools are diverse
    this must be strategic in application.
    These elements are worth considering and using as a
    guide to anyone blogging. Your blogging content, goals,
    designs and objectives will change the more you blog so be
    ready to make adjustments and evolve to keep pace and
    stay important enough to be followed, read, quoted, inspiring, engaged and influential.
Wm Jackson, M.Edu.
Educator, Speaker, Blogger, Parent,