^ I think you are underestimating just how much of a visibility advantage that the Cowford Chophouse will enjoy. If they don't totally screw up their marketing effort, it will be impossible to take the Main Street bridge into downtown without seeing it. Also, the rooftop of Cowford will be visible from the upper floors of several office buildings.
I'm with you, I really want Cowford to be successful. If it's really good, it could put Jacksonville on the map among steak connoisseurs.