I don't think it was an easy sell, especially being on Super Bowl weekend. I remember 20 years ago or so, the Davis Cup finals were in Tampa. Andre Agassi was on that team and was a huge draw. In the 80's you had McEnroe and Connors playing. There are just no stars on the US team right now.
Three days of indoor tennis, with no mainstream stars and NFL-level ticket prices, on Superbowl weekend, in a market without a proven track record of supporting tennis, probably did about as well as I would have guessed for Jacksonville. We went on Saturday, and I'd guess the crowd to be somewhere between 4,000 and 5,000. Triple that, and you're probably looking at around 12,000-14,000 in attendance for the three-day event. In a market this size, with the above stated conditions, I'm not really sure how much more you can realistically expect. I'm really happy Brown brought the Davis Cup here, but it probably is an event better suited for a bigger market with a higher concentration of tennis fans. I'm not sure how much difference lower ticket prices would have made, but I've noticed that Jacksonville is super sensitive to ticket prices relative other markets.