"For example, with the event adjacent to Burrito Gallery, a popular downtown brick and mortar restaurant, a few felt the restaurant would have a slow day of sales. However, as predicted by Metro Jacksonville, the complete opposite happened. With some truck lines featuring waits of over an hour, Burrito Gallery's exposure to many new downtown visitors, directly led to long lines of their own and double the sales of a regular day. In addition to Burrito Gallery, others in the crowd took the opportunity of their trip to downtown to visit places like the main public library, Chamblin's Uptown and the Jacksonville Landing."
I could not agree more. After the food truck event, my wife and 3 of our friends, who also attended, went to the landing. We all went to Fionn McCool's. For me, the landing is not a place that I usually go on the weekend, not because I don't like it, but simply because I work downtown, but live near the beach. However, like many others, I was drawn downtown by the food truck event. Thanks to the food trucks, not only did we enjoy some good food, but we enjoyed the landing, just as others did.
I do spend some time downtown on the weekends, and the streets were noticeably more crowded this Saturday. The ripple effect of this event was clear and throughout downtown. Thanks again to all who helped make this happen.
I am forwarding this article to my council-person and others that I know at COJ.