Wow, could be really good news.
Lake, the article says 3.25 acres, but the area bounded by those streets is more like 20 acres. Is that a misprint or is it something more complicated with the transaction? $2M for 3.25 acres seems rather steep 
That's $23/land foot my friend. I bet Pope & Land thought it super cheap, considering prime parcels in Miami and Atlanta go for $300-400++ (especially in Miami)/land foot.
Pope & Land is about as real as it gets. Whether that translates into immediate development or not remains to be seen, but since Hines never actually got a tower out of the ground there, no other downtown developer approaches the reputation of Pope & Land. This is a developer with better access to debt and equity than anyone else in the city right now. They have developed millions of square feet of suburban office campuses/towers, infill mixed-use towers, A & B apartments, and they sit on a lot of land. They are not known for core/CBD properties, but that market is competitive to penetrate where they operate (Atlanta). In Jacksonville they will be about the only game in town if they are serious, and so I wouldn't know whether to expect something that would go in a more vibrant city center or something that's a cross between urban and suburban (like 3630 in Buckhead, a tower in which they partnered with Novare and Duke Realty).
AJ Land is an alum of both Georgia Tech and Emory and was this year's recipient of the coveted ULI Atlanta Frank Carter award for community achievement. His namesake firm is one of the city's most prestigious development firms, right along with Ben Carter Properties, Carter USA, Seven Oaks, Legacy, Cousins, Novare, Post, Gables, Kim King & Associates, Dewberry Capital, Ackerman & Co, Selig Enterprises, Portman Associates, Barry Real Estate, and Jacoby. When any of these names come to town, be excited.